E mail marketing is a cost effective marketing tool with wide reach, but know how to implement it successfully
E mail marketing is a type of direct digital marketing that uses electronic mail (also called email or e-mail) as the marketing communication delivery method. Email marketing is used in a number of ways by organisations and marketers for introducing a company, brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.
The main benefits of email marketing are:
Think before you leap
Now, seeing the above benefits, you may instantly jump to your feet thinking that you no longer need to wait to embrace this mode of marketing, but hey, wait right there, it is not so easy. I know a lot of people who do not even check these types of mail and send them to spam immediately. Well, what is free is not always acquiescent. Also, too many messages, too often, or bad content to sales ratio can make email list used up and burned out. Be careful to always make your list valuable to your readers, not an irritation.
Pay emphasis to subject line
The right time
Donot send a mail on Monday when there is already a heavy traffic of mails where in your mail may get buried under the weight of important ones. Tuesday or Wednesday is better suited.
Target Audience
Email marketing is today one of the best cost effective ways of marketing your products and services. You can reach people instantly and in any place of the world. What is important is that you not just get noticed but get noticed in the correct way to make the intended impact.
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