Welcome Guest

Businessex.Com
Home Article Managing A Business Sales Marketing Advertising  5 Tips for an effective Sales pitch

5 Tips for an effective Sales pitch

Does your customer turnoff when you attempt to sell your product across?

Tags: Tips for an effective Sales pitch, sales pitch, customers, Research their needs, Use laymanís language, Sell benefits, sales people

BY Entrepreneur  |  Feb 05, 2010 comments ( 7 ) |

Does your sales pitch convey the idea that you want to put across to your customers or do you try to ‘push’ your product to your customers due to which most of them  turn off? What you need to do is to design an effective sales pitch!

 

When I say that your pitch should be effective, I mean that it should be such that it answers your customers’ needs. What you should be selling is not the product or its features, but a hope, a need or a dream that one will be able to fulfill by purchasing your product.

 

Research their needs: Before pitching your products to your customers, make sure that you talk to them first, either over phone or through emails to find out their needs and requirement. Once you have a good idea of what they require and what are their preferences, you can then customise your pitch to suit their specific requirements. Try to be as precise as possible.  Make sure that you know about your competitors and their products well and what is it that makes your product superior to theirs. 

 

Use layman’s language: Whenever you talk to your prospect either over phone or in person, try to keep your language as simple as possible. Your pitch should be straight and should be addressing their specific issues and not describing your product features. Try to explain technical things in layman language so that they develop a relationship of trust with you.

 

Sell benefits and not the product: The biggest mistake that most sales people commit is that they try to sell the product and its features and not their benefits. Whenever you approach your customers make sure that you stress more on the benefits that they can have by purchasing your product and not on your products features.

 

Don’t push or interrupt while they speak: This is also something which is very commonly followed by sales people. They try to ‘impose’ their products on their customers without listening to their problems and their specific needs. What you need to understand is that the customers today are not ignorant; if they want to buy something they would research on every competitor of yours to understand the pros and cons of their product. So you need to understand their requirements before pitching your products. 

 

Talk as a friend or a well-wisher: While approaching your customer, sound like his well-wisher or a person through whom, he can have some advantage. The advantage could be in terms of convenience or in terms of cheaper facility.

Please add your comment

orestes beck

January 05, 2011 at 8:27 am

man good tips cause im a sales rep for advertising new tips once again

Reply |

satish

May 07, 2010 at 12:20 am

good information . helps alot

Reply |

Ravi

February 20, 2010 at 7:48 am

Very nice, thanksalot

Reply |

Smriti

February 19, 2010 at 4:29 am

Godd one

Reply |

janmahmad khatri

February 09, 2010 at 11:46 pm

very nice to learn and follow

Reply |

N M Puri

February 05, 2010 at 12:16 am

Yes , we need to understand the customers need , develop our sales pitch to marry the need , and leave the customer happy & satisfied.

Reply |

ashish

February 04, 2010 at 2:19 am

these are very gud points to remember. thanks

Reply |

Rating
Not readable? Change text. Enter the characters as seen on the image (case insensitive)
  Notify me of follow up comments via e-mail   Subscribe for daily newsletter

Related Articles

Sales through social network

BY Entrepreneur

Do you want to sell your products and get business ideas? Globally there are over 300 social networking sites that can facilitate this process, but Li...

Get Your Business in the News

BY Entrepreneur

Like many business owners, you may feel that your regular monthly ad in the newspaper is enough publicity for the month and all you have to do is sit ...

PR as marketing tool

BY Entrepreneur

The essence of carrying out PR activities lies in the art of building trust. This trust might be between a brand and its prospective consumers, for a ...

Reach out with Virtual Media Rooms

BY Amrita Premrajan

Every business, whether small, medium or large, craves to catch the attention of media. The reason being, media coverage is indispensable for you to d...

Sales Letter : Your Salesman in An Envel

BY Amrita Premrajan

How many times have you tossed away a shabby and crammed text that was full of boring lengthy texts, jargons, cluttered with words in all possible fon...

First Appearance

BY Entrepreneur

Ever wondered how to make your company known better without shelling out too many currency notes? The answer to this is easy - appear on the first pag...

Leveraging Trade Shows

BY Entrepreneur

Trade shows and exhibitions are the most promising platforms for conducting business. Visitors come here to explore the latest in the business world a...

Blogging Helps Small Businesses

BY Entrepreneur

With stake holders relying more and more on the internet to know about the company they are working with or will work with in the future, it is very n...

Boost your Sales through Telemarketing

BY Entrepreneur

If you are a manufacturing company or a service provider and you are looking to penetrate into the market while keeping your costs down, an effecti...

6 Steps to a Successful Marketing Plan

BY Entrepreneur

A marketing plan serves as a roadmap for your marketing activities to reach your goals. To lay out an effective plan, begin with understanding the ...

Power of Online Press Releases

BY Entrepreneur

What do you do if you have to announce the launch a new product, an upcoming event or your company’s expansion plans? Conventionally you will...

Price them Right

BY Entrepreneur

Pricing, the most important element among the 4Ps, needs special attention as this determines the profit margin of any business. Industry experts f...