Mahindra Sep, 14 2016

'What besides work keeps Mahindra's Tarun Nagar going'

With over two decades of experience in the used car industry, MFCWL has not only removed the stigma around used car purchase, but has also ensured higher customer satisfaction.

By Utpala Ghosh
'What besides work keeps Mahindra's Tarun Nagar going'

A cyclist, a drummer, a complete family man and the leading face of the fastest emerging used car retail brand in India, Tarun Nagar is everything that best describes an alpha male.In a quick chat with Utpala Ghosh, Tarun Nagar, Vice President - Retail Business at Mahindra First Choice Wheels Limited speaks about being a complete non conformist at work as well as in his personal life.

Mahindra First Choice is touching its 1000th store. Please take us through the journey so far. How has it been to grow with the brand?
When the company started out, back in early 2000’s (which preceded me), sales were still coming out from peer to peer sales and brokers. While all car makers had their used car arm with national presence, there was no player with core focus on used cars. But, we at Mahindra First Choice Wheels believed in the power of organising the used car market. We brought in our strategic thinking and a solid team that led us to transform the industry and the ensuing growth. A key insight that clicked us was that the expectations of a used car buyer are no different from that of a new car buyer. Our vision was -“To evangelise used cars and organise the hitherto unorganised used car ecosystem” for which we used the key strategy that included Providing a Trusted Brand experience (The Mahindra Brand), providing superior used car through refurbishment, certification and warranties, providing respectful buying and selling experience and making our partners profitable.

How Mahindra First Choice has been instrumental in bringing about changes in the franchise eco-system?
With over two decades of experience in the used car industry, MFCWL has not only removed the stigma around used car purchase, but has also ensured higher customer satisfaction, resulting in repeat purchases. Emphasising on making the franchisee-franchisor relationship stronger, we have always tried to enable the franchisee to deliver the value proposition of the brand. It has taken us years of experience to put a robust certification, warranty and training ecosystem that helped the dealers to garner lower operational cost and higher margins. Successful MFCW franchisees have had a paid back of less than a year with a ROCE of 25% over a 3 year period.

Three ‘must haves’ that you cannot live without?
Family, I-phone and Fitness Regime.

What do you do when you are not working?
Spend time with Family.

Tell us your mantra to unwind your mind.
I am ardent believer of “Invest 30 minutes a day doing a hobby you enjoy and find relaxation”. I practice and play drums.

What Makes Me
Age: 42

Favourite Alcohol: Glen Family

Favourite Gadget: I-phone

Favourite Sport: Squash

Workout Routine: 5 am to 7 am Mix of cycling/running/gym

Books You Read: Management & Leadership

The Car You Drive: BMW 5 Series

Favourite Cuisine: Soups and Salads

You Travel for: 20+ days a month

Hobbies: Music and Playing Drums

Favourite Destination: America

Related: Franchising benefits from financial service experts

Click Here to add Comment
Please add your Comment
Rating
Sell Business 2016
Sell Franchise 2016
Daily Newsletter

Submit your email address to receive the latest updates on news & host of opportunities.

Most Section




Entrepreneur The Franchising World Retailer 2016




BOS
Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Franchise India Holdings Ltd

Copyright © 2009 - 2016 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.

X

Tell us what you think!