Recruitment Industry Mar, 19 2014

Solution to strengthen staff

How do you find skilled manpower for your franchise business? Where should you look for hiring the right people? How to convince them to work with you? Read further to get key solutions for hiring the right staff and retaining them.

By Rita G Chauhan
Sub-Editor
Solution to strengthen staff

Staff recruitment is an imperative aspect of franchise business. But finding the right kind of people to work with is crucial. According to different market surveys the biggest recruitment challenge for an employer is finding skilled manpower. “It becomes more difficult when you start expansion of your business through franchise model and seek staff for your franchisee-run outlets,” says Komal Bhanushali, Management Representative at Talent Corner HR Services Pvt. Ltd. Talent Corner is a human resources consultancy which offers recruitments and training platforms for diverse industries. It has over 200 employees in 16 franchisee-run offices across India and serves clients in the recruitment of skilled staff. Bhanushali says, “Being an HR consultancy franchisor we come across different types of challenges either in hiring for our franchisees or for our clients.”

Recruitment Challenges

Why is it tough to hire good talent?  Bhanushali says, “Finding the right people requires serious efforts. You need to be resourceful and judgmental about the job seekers. Because majority of job seekers lack potential and pursue just to fill the vacant positions. They show interests in taking offers and not in joining while many submit fake qualifications and experience certificates to get offers. Whereas sometimes we fail to fulfill the high expectations of candidates.” The risk is higher if you are hiring talent for your franchise business because you need to educate new staff for your franchisees which can be a costly process. However to reduce this cost you can follow some smart methods and maximize the chances of hiring right talent.

Franchisor at its best

A franchisor provides professional assistance in hiring and development of network for connecting with the recruitment agencies. Dr. Rohit Sane, Chairman, Sane Care Group of Institutions says, “Being a franchisor we give 100 per cent support in sourcing and recruitments of doctors at our franchised centres. As our business requires specialised skilled staff and BAMS doctors, so we source doctors for them from various available conventional way of sourcing, as well as we approach to all Ayurvedic colleges, arrange informative lectures for students, arrange various technical competition for students which help us to source the right candidate.” Dr Sane started his carrier with a consulting practice and today he manages 178 institutions across India out of them 120 are franchise outlets. With its expansion the demand of skilled staff increased. Dr. Sane says, “To fulfill the demand we have started our own educational institute to cater the requirement of skilled staff from our franchisees. Today we have more than 1000 doctors only in different hospitals.”

Assistance from HR consultancy

For franchise business you can seek the help of HR consultants. They have a database of job seekers from different locations with their talent description. They help you in the initial screening of desired candidates and even maintaining your staff for long time. Bhanushali says, “We recommended training programs as well as models for further investing in staff and developing their career. This can be a big selling point for attracting highly qualified and motivated staff into your business.”

Tips to keep your staff happy

One suggestion to keep your employees happy is to focus on them and their development. It would boost their morale and also help franchisor’s to grow. Sane concludes,” Recognising and rewarding their work, even at the worker level candidate, we have reward such as coffee with CEO, or lunch with Chairman at five star hotel and many more as a part of our reward system, annual functions, quarterly base parties birthday celebrations with top management people apart from good salary structure and incentive policy. Basic logic of this, if we will keep our staff happy, they will help us to keep our patients happy.”

Related: The recruitment leader

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