Food and Beverage Mar, 20 2014

Shining opportunity in kebab biz!

By Ekta Sharma Verma, TFW Bureau
Shining opportunity in kebab biz!

Kebabs are certainly a quick and healthy alternative to any sandwich or a burger. With an aim to provide healthier and better options to the Indian epicures, Sunshine Kebabs India Pvt Ltd ( Master franchisee for India) entered the market. In a dialogue with Ekta Verma, Chaitanya Kumar, Managing Director, Sunshine Kebabs shares his brand’s expansion plans in 2014 and its specialty.

Let us know more about Sunshine Kebabs. How’s it different?

Sunshine Kebabs is a Quick Service Restaurant (QSR) kebab retail chain that exercises a complete classic and healthy approach towards traditional kebabs and Mediterranean cuisine. The year 1988 marked its establishment in Bundaberg (Australia). A decade of successful growth and exquisite experience propelled to strengthen the presence across the globe.

Sunshine Kebabs always aims at healthy and quality food service. Our kebabs are exclusively made from the highest quality ingredients and pure chicken. The vegetables used in Sunshine Kebabs vegetarian menu are generally fresh from the farm. Moreover, the bread used in certain menu is of a special kind. We understand our customers very well. Therefore, we also offer low-fat options, kebab platters and salads for our carb-conscious customers.

What kind of training and support do you provide to your franchisees?

We offer training and 24/7 technical support to all our franchisees.

What all parameters do you follow before opening your outlet at a particular location?

Before opening any outlet, we do a thorough survey of the location proposed by the franchisee. After complete market study and other provisions, location is finalised. Our priority is always high street and ground floor locations.

Where do you plan to show your presence in 2014?

Currently, we have 25 outlets out of which 20 are franchised. We are planning to open at least 20 more outlets by 2014 across India. Currently, we are focusing more on tier II and III cities pan-India.

Franchise facts:

Area Investment RoI Breakeven

Kiosk Model 200-300 sq ft

10-15 lakh

24% 12-18 Months

Standalone 500 sq ft onwards

Rs 20-25 lakh 24% 24-36 Months

Related: Fast casual gets the fastest acceptance

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