franchising aspects Jul, 24 2009

Selecting the right franchise

It is crucial to take the right decision while taking up franchise as you will be investing a lot of research, investigation and effort in running the business.

By Pallavi Majha
Chief Sub Editor
Selecting the right franchise

Have you ever cherished a dream of owing a business? Your answer must be yes and why not? In fact each one of us wishes to be our own boss.

Franchising provides us an opportunity to be the owner of a successful business.

A large number of franchise opportunities are available in almost every industry one can imagine. Some of these franchisees are well established with proven systems and support structures in place, while others are comparatively new. Now, before one starts imagining oneself as a successful business owner it is very essential to make a right franchise selection. Right franchise selection will reduce the risk and will elevate the levels of success. Here are some steps for selecting the right franchise:

  • Analyse yourself: Do you have the qualities of a business person or not? Ask yourself the reason for owning the franchise business. Check out for your marketing and sales qualities. Also consider your family obligation and the amount of time you can spare.
  • Financial investments: Take a close look at the kind of investment that you can make as all kind of small as well large opportunities are available in franchising.
  • Understand franchising: Before investing in any business just understand franchising as a concept. Search on the internet for better understanding.
  • Study various franchise opportunities: Talk to franchisees in various sectors and understand their working systems. Ask them as many questions as possible and consider the success rate of various franchises.
  • Examine the industry: Once you have finalised the industry for which you want to take up a franchise talk to all the franchisors of that particular industry. Evaluate them in terms of training and support they provide, investment required in terms of money and market value of the brand.
  • Take an accountant’s assistance: Talk to your accountant about income and profit projections made by the franchisors and talk to a solicitor about the franchise agreement.
  • Do not rush out for decision: To maximise the chances of success it is imperative you do not rush your decision. Consider all aspects before committing yourself.

Make yourself 100 per cent sure, that the franchise is right for you before making an investment.

Related: Role of a right franchise consultant

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