franchising aspects Nov, 09 2009

Role of a right franchise consultant

The increasing popularity and profitability of franchising has given rise to a specialised category of professionals known as the franchise consultants. Read on to know more about the role of franchise consultants

By Ramanjit Kaur
Feature Writer
Role of a right franchise consultant

It is a daunting task for a franchisee to decide what might be the ideal franchise opportunity for him because of the available array of choices and industries. Same goes for a franchisor, it is very difficult for a franchisor to look out for a perspective franchisee. Franchise consultants can help them both narrow their focus and assist them in making the right decision. A franchise consultant will go through all options available and offer you the best. They can decide whether your investment into a particular business would be a lucrative or not. The franchisor consultant not only brings them together but also plays a significant role in streamlining the ‘matchmaking’ process for the franchisors and franchisees

Necessity of franchise consultant

The franchise consultants are employed by both, the franchisors and the franchisees. Hiring a renowned franchise consultant can give your business the edge it needs for success. The amount of fee paid to the franchise consultant varies. Usually these franchise consultants are paid by the franchisor when the deal has been finalised. They also help the franchisees in finding financers, accountants, lawyers, and franchise real estate experts.

The franchisee can save money and precious time in searching for a perfect franchise business by hiring a franchise consultant. It may not be possible for the franchisee to investigate the whole market thoroughly as the sheer volume can be overwhelming. However, a franchise consultant may know many players personally or by reputation.

Right franchise consultant

A good franchise consultant is the one that is well updated in terms of the latest trends in the market, the upcoming players, and already established companies. They can evaluate the market conditions, economic data and predict the future of the companies. This is possible only if they have kept a track of the market conditions. With all the requisite information, they can help the potential franchisees in identifying the opportunities that meet up the franchisees’ career goals, lifestyle plans and investment budgets.

Where to find the Franchise Consultant?

The role of a franchise consultant is quite dependable for both the franchisors and the franchisees. It is advisable to do proper research and surveys and do some amount of enquiry to know the worth of a franchise consultant. Merely searching on the internet for a franchise consultant may lead to a few inexperienced people of the field. So here we discuss some steps to find out the right franchise consultant:

  • Check the amount of experience the franchise consultant has in the field
  • The number of franchise concepts does s/he currently represents
  • If the franchise consultant has any expertise in a certain area or franchise industry
  • If he assures you in extending you help in bringing up your business
  • The additional relationships/referrals he can provide
  • Make sure he works with a renowned company

Benefits of franchise consultant

A renowned franchise consultant helps his clients (franchisees) in accessing the odds of success and failures of the franchise offered, understanding the franchise agreement contract, realistically examining the personal strengths and weaknesses, uncovering the free and fee-based training programs for potential franchisees. They also help the franchisors by assisting them in screening franchisee candidates and investors, evaluating companies' franchising ability, building brand recognition and loyalty and so on.

In short, to franchise a successful business or to start a franchising business, one requires a franchise consultant. As it is a colossal decision that requires a lot of work, therefore, it is worth seeking an expert advice to get into a franchise business.

Related: Strategies to drive the market

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