Food and Beverage Mar, 20 2015

Restaurant business for rapid returns

By Ekta Sharma Verma, TFW Bureau
Restaurant business for rapid returns

Noida-based multi cuisine restaurant, ALADA by ALADA Food LLP is providing lucrative prospect to investors who wish to run a low-cost food business. The brand is preparing entrepreneurs to set up franchise stores and shine in the restaurant business. Brand’s CEO, Alok Tripathi spoke at length with us and shared his business and growth strategies for the brand.

Tell us something about your brand ALADA.

We always wanted to launch a business concept which offers a well-paid opportunity for the investor to earn more profits. So, we started with ALADA Food LLP, where people can work with ALADA under proper management techniques for running a restaurant and get full time earnings or side business earnings. We specialise in the franchise business of operating multi-cuisine restaurants with great returns. We want our partners to earn profits just the way many foreign brands are receiving in India. Our tag line says, ‘Aapke Liye, Aapke Dwara, Aapka’ and our concept is not only successful but lucrative too.    

Tell us about its USP

Continental fast food franchise with customised economical package.
Unique concept of ‘Aapke Liye, Aapke Dwara, Aapka’ for its investors as well as for customers.
Main focus on unique marketing tools i.e. News paper feeding schedule, menu distribution through canopy, facebook paid ads, online ordering website tie-ups, new customer acquisition through Just dial database marketing, Development of area sales associates, old customer retention through customer loyalty program, bulk sms & email marketing etc.

How many outlets do you currently have?

We have total three outlets. First franchise outlet for Continental Foods, second for Continental, Chinese and Indian food and third for complete product profile including Continental, Chinese, Mughlai & Indian. Two more outlets are in the pipeline.

Which city you want to target in terms of expansion?

We are targeting Delhi /NCR for franchisee owned franchisee operated (FOFO) outlets with royalty against certain services during franchise period and Franchisee Owned outlets without royalty for remote location operations.

What kind of services you are providing to your franchisees? 

We support our franchisees by offering a common trademark to use, operation manual, training for staff and franchisee, online and offline marketing support, supply of customised equipment package, fixture of all equipments and sign board, marketing material design i.e. menu, canopy, digital marketing ads, consultancy for electrical, plumbing, ducting, interior and furniture and also accounting software and excel sheets.

Franchise facts:

Investment Area RoI Breakeven
Rs. 4 – 9 lakh  200- 1000 sq ft 100- 200% yearly  1-2 yrs

Related: Rolling returns in bakery biz

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