Retail Oct, 20 2016

Relaxo takes to franchising to reach out widely

In an interaction with Franchise India, Kewal Dhar, Head retail operation, Relaxo, talks about entering into the franchising model.

By Akshay Kumar
Relaxo takes to franchising to reach out widely

Tell us about your brand.

We are in this market since 1976; our major brands are Hawaii, Flite, Sparx and Bahamas. We are a brand known for quality products and affordable prices. So far we were working on the COCO model and have around 260 stores spread across nine states in the country. Now, we are entering the franchise model in order to spread our reach more widely.

What characteristics do you seek in a franchisee?

Firstly, the candidate has to be hardworking and honest. He has to follow company’s systems and conducts. And then we will provide them many ERP systems, which demand to be followed properly.

How does Relaxo support its franchisees?

We conduct marketing activities for the franchisees to do good business. The brand provides a handsome margin on every product. Moreover, there will be season-end sales in order to clear the old stock.

What kind of investments do you seek from a franchisee?

Initially, we are looking for an investment of Rs 17 lacs and another of Rs 12 lacs for infrastructure in order to build a 1000-1200 sq ft showroom. And the breakeven will be in 2.6 years. 

Related: Fragrance of profits

Click Here to add Comment
Please add your Comment
Rating
Sell Business 2016
Sell Franchise 2016
Daily Newsletter

Submit your email address to receive the latest updates on news & host of opportunities.

Most Section




Entrepreneur The Franchising World Retailer 2016




BOS
Recommended For You
Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Franchise India Holdings Ltd

Copyright © 2009 - 2016 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.

X

Tell us what you think!