retail Nov, 29 2013

Mélange of fashion & opportunity

By Ekta Sharma Verma, TFW Bureau
Mélange of fashion & opportunity

Kapsons Group’s voyage started way back in 1989 in Chandigarh and now the brand has become one of the leading retailers in India for brands like Tommy Hilfiger, Lee,  Puma, and many more to count. In an interaction, Darpan Kapoor, Vice Chairman, Kapsons Group, tells Ekta Verma about the story of their success and expanding stores via franchise route.

Share with us the inception, success and journey of Kapsons.

Journey of Kapsons started from a small shop and now it is a retail venture consisting of more than 175 stores and brands like KROME and KAPKIDS waiting to take a leap forward in the future. Also, we are the leading distributor in the region for brands like Lee, Wrangler, US Polo, Puma, Tommy Hilfiger etc.

When and what motivated you to adopt the franchise route for your brand?

To embark on the successful journey you need likeminded people. The idea is to establish the brand KROME using the strength of the partners in terms of energy and local influence.

Share with us the USP of KROME.

Our USP remains trade knowledge and respect, history of successful retail existence, eye for detail and understanding the pulse of the consumers.

Tell us about your brand KROME and opportunities you are offering.

KROME is focused on youth and hence communication is based on the same premise. Interior is casual, trendy and futuristic. India is a country of young people who have high disposable income and who are willing to experiment and spend. This is helping in creating huge consumption story and KROME is positioned to take advantage of the same.

What according to you is the scope for aspiring franchisees in this business?

Retail is a $ 500 billion industry and 90 per cent of the same is unorganised. India is one of the top five markets of the world in terms of retail and retail sector is expanding at a rate of 20 per cent every year and this is difficult to ignore. We have just scratched the surface of this huge retail opportunity and have a lot more to achieve.

Share your expansion plans. Which cities are you tapping for expansion?

We are looking for pan-India presence for the brand across all regions especially in tier II and III cities where we want to be one of the first to present an opportunity to the consumers to test and try various brand options under one roof.

Franchise Facts:

Area

Investment

Breakeven

RoI

Current franchise stores

2500-5000 sq ft

Rs 75 lakh- 1 Cr

-

20%

10 out of total 16

    

Related: Social retailing profitably

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