Home and Lifestyle Sep, 14 2016

Kitchenware growing via franchising

Kitchenware Products Market is estimated to reach over Rs 55 billion revenues by FY’2020 and the future growth is expected to be driven by emergence of web aggregators and rise in preferences towards branded kitchenware products.

By Joyshree Saha
Kitchenware growing via franchising

The Kitchenware market in India is estimated to be about Rs $320 – $360 million, out of which kitchen accessories market is just 18 per cent. The market is highly unorganised with organised players accounting for only 35 - 40 per cent of the market share.

The modular kitchen is expected to witness a significant growth in India due to an increase in the number of housing projects, rising disposable incomes, changes in lifestyle and the emergence of nuclear families.

Exclusive distributorship on decline
In terms of the retail formats, the exclusive distributorship is on the decline and the sales through large general merchandisers are increasing because of the western mall shopping culture in the urban areas. There is a need for more specialised stores dealing in the kitchenware products. These can be in the form of large format ‘category-killers’ or an up-market small size store which deals in specific types of kitchenware products.

Growing via franchising

Many brands focus on franchise model to fuel their expansion plans. George K G, Senior Vice President – Retail, TTK – Prestige, says, “Our business model has authorised dealers, authorised redistribution dealers, modern trade, exclusive franchised brand stores, gas dealers of oil companies, e-commerce and canteen stores department.”

Venkatesh Kumar, Business Head, Gilma, says, “We believe that a consumer can best visualise his/her kitchen through an exclusive kitchen showroom concept and only an entrepreneur (franchisee) will put his 100 per cent effort to grow the business. The franchise model is highly scalable and allows detailed attention towards consumers. This perfect combination works best for us and hence, we have exclusive showrooms operated by franchisees.”

Related: Home ingredients for success

Click Here to add Comment
Please add your Comment
Sell Business 2016
Sell Franchise 2016
Daily Newsletter

Submit your email address to receive the latest updates on news & host of opportunities.

Most Section

Entrepreneur The Franchising World Retailer 2016

Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Franchise India Holdings Ltd

Copyright © 2009 - 2016 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.


Tell us what you think!