How to Feb, 11 2015

How to start a juice business

As the demand for fresh juices is evolving rapidly, organised brands are now eager to extend their footprint across metros, tier II and III cities to grab more of the industry’s pie. Take a quick look at how organised market for fresh juice segment is g

By Amanpreet Kaur, TFW Bureau
Chief Sub Editor
How to start a juice business

There is no doubt that Indian juice industry is in its infancy at the moment, while experts believe that the fresh juice market has the potential to grow in the future. Currently, juice industry in India is evolving robustly as organised juice bars are opening doors on a national scale.  The juice market is slowly and steadily brimming in India – owing to several factors such as – growing health consciousness, disposable income, untapped market potential, rise of fruit imports in India and changing consumption patterns have in some way given a boost to the fresh juice market across the country. Netscribes’ latest market research report titled Juice Market in India 2014 says that the juice market in India is segregated into three segments like fruit drinks, juices and nectar based on the pulp content.  Presently, the brands that are running via franchise model are – Has Juices & More, Juice Lounge, Jus Booster Juice, a Canadian smoothies and juice brand present in Indian market via its master franchisee –

Brand Calculus and Joost Juice Bars, which entered India in 2011 in partnership with SIS Group. The juice industry in India is anticipated to have undeniable potential now many international juice brands are willing to invest in market.  Commenting about the industry’s market size, Manav Shital, Director, Vertigo India Food and Beverages that operates Juice Lounge says: “The market size for juice industry in India is about Rs 3,200 crore and is growing 20-25 per cent annually.” As per the market report, the Indian juice industry was pegged at USD 3.5 billion in 2012 and is estimated to reach USD 21.14 billion by 2018.

A healthy biz opportunity

The juice industry in India promises a glut of opportunities for franchise aspirants who are looking to invest low and earn high returns. The reason behind growing investment in juice bars is that – this industry offers opportunity to franchisees to open brand’s outlet in smaller formats like kiosks as it requires a small space for carrying out the brand’s operations.  Talking about the preferred business model for expansion, Hemang Bhatt, Managing Director, HAS Lifestyle Limited, says: “Basically all models are preferred and all are good in their own ways. But to take a fast way out with solid consistency FOFO will be the priority, FOCO and COCO following thereafter. In FOFO, we get a true partner and entrepreneur and we are ready with a strong back-up to support the system with consistent products and technology.”  He also adds: “We have a standard vendor list. All vendors have to be eligible on our criterion of logistics, strength, products and consistency. We do not believe goods to be procured on terms of long credits. We make yearly agreement for getting raw material and disposables etc.” Agreeing on tapping the same business model, Manav Shital, adds: “The most suitable business model is FOFO because this gives us an opportunity to serve a bigger audience as it increases our reach. This helped us in spreading our brand’s footprint across the globe. As compared to other international brands, our investment is less and returns are higher, that’s why in shorter span of time, we are present in more than 30+ cities.” Adding further about their brand’s expansion strategy, Manav informs: “Our plan is to penetrate in tier II and III cities as well within India, which has loads of potential. The investment is also quite reasonable starting from Rs 9 lakh to 12 lakh for a kiosk or an OTC.  We are planning to open 20+ outlets for this fiscal year.” While, Hemang says: “With 12 functional outlets in Mumbai and one in Aurangabad, the brand is ready to establish itself in tier II and III cities across the country.” In case of tapping the right franchisee, Manav believes: “We have loads of young entrepreneurs and freshers who were keen to take franchise route and they all suit our brand as we ourselves are innovative and have burning desire to grow and expand as our young and enthusiast franchisee. We are partnering with people that are passionate about their well-being and healthy living, who share the same vision for the brand.” Currently, Juice Lounge is operating three company-owned and 40 franchise outlets.

As most of the market share is dominated by unorganised industry, the fresh juice market still has the potential to achieve massive growth in the next five years. There is a need to establish the fresh juice segment in India and all this is possible if more organised brands make a way into the market. 

New Trends highlighted by Has Juice Bar & More: 

•- Street Vendors are dominating this segment which henceforth is diversifying and getting into real trend.

•- BMC has taken a very good stance by disqualifying aerated and carbonized drinks from schools and colleges. Here students pick up nutritional habits which eventually make a good market in future for this sector.

•A good and vibrant store, well groomed young employee following their own standard operating procedures (SOPs) in a cheerful environment understanding the knacks of hygiene standards would itself be a new trend in this segment.

•- Customers would definitely follow the brand present in high footfall zone who is delivering product and service with consistency.

Franchise facts:


Investment (In Rs)

Area (in sq.ft)

Juice Lounge

10-20 lakh


Has Juice Bar

12-15 lakh

75 - 120

Related: How can one make money out of a bathroom? "Bathrooms are now the new living rooms"

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