Home and Lifestyle Oct, 18 2010

Home Care: A Franchise Delight

Considering the modern day lifestyles, and need for home care service providers, few players have launched organised home care services and are offering lucrative franchise opportunity. Read on to know more...

By Abha Garyali
Sub Editor
Home Care: A Franchise Delight

Franchising encompasses huge business opportunities for new and upcoming concepts within its wide arena. Taking this into view, many new and experienced companies are coming up with unique and lucrative offers in franchise business. A new addition to its increasing bandwagon is the home care sector which includes various essential home chores and maintenance required for the modern day lifestyles. Every now and then, there arises a need for home care service provider, like a house cleaner, painter, cook, plumber, electrician, equipment maintenance provider etc. The need for such service providers has drastically increased in contemporary times that have led to the emergence of homecare services as a promising franchise opportunity.

Factors leading to home-care services

Before discussing the franchising opportunities in this sector, let us first understand the need of the industry that guarantees the success of this sector in the Indian market and households as well:

Contemporary lifestyles: With both husband and wife working there is hardly any time left to take care of the household chores. Thus, organised players are coming to cater to the needs of the busy lifestyles.

Increase in disposable income: It is well-know that there has been a rapid increase in disposable income of the middle class society. People today are ready to spend even some extra bucks for comfort and a better life style.

More dependency on machines: People are becoming more and more dependent on machines and other automations to lessen work. These machines need maintenance and skilled professionals. To find such skilled labour takes a lot of time. Home-care service provider gives solutions to all your home related problems under one roof.

Time saving and management: Contacting different people for various home care services take lot of time. Organised players in the sector provide one-stop solution with different services.

More security: Security being the main cause of concern for working couples, organised players are trustworthy and take responsibility for their professionals.

Rise of organised sector in home care

Though majority of home care service industry is dominated by unorganised players, but now organised players are entering the industry via franchising route. Rosebys Home Care Pvt. Ltd, a joint initiative of Caretel Infotech Ltd. (CIL), and Rosebys Interiors India Ltd.(RIIL) is one such solution provider that have joined hands to develop a product which is a new and unheard business concept. It is identified as the latent need of the present world for branded one- stop-home care services. It is known as ‘Home genie’, a company offering 100 per cent homecare services. As shared by Amit Roy, CEO, Caretel Infotech Ltd, Rosebys Home Care Pvt Ltd, “Home genie has developed a strong network of trained and groomed service professionals. They all are trained on high quality of standards. In “Home Genie” we stress upon etiquettes, Manners and complete car in the way home chores are handled. We are there to give a personal/friendly touch to the lives of our customers.”  Home Genie covers the following services in its offerings: Equipment Maintenance, Domestic Home Care services, Provision of Man Power, Personal care services and E Shopping.

Franchising in this sector

Till now there are not many franchise companies in home care service sector. However, this sector has a long way to go as in the words of Roy, “India is a growing economy. Moreover, the way our life style is changing, the kind of service which was not tapped yet by any organised players, it is the right decision to really get into this space. India eventually will come out of unorganised, uncertain and unreliable sector to reliable, trustworthy, professional and organised sector.” Aspiring entrepreneurs can generate faster responses from this growing sector as it is guaranteed that this concept is sure to be very successful in the near future. Moreover, for rapid development, training would be offered to franchisees. In words of Roy, “Company will provide the trainings to all the service provided for etiquettes and homegenie standards along with the collaterals and national and local brand building support.

Eligibility criteria of franchisees

Becoming a franchisee in this sector is not a tough job. Moreover, this business comes under low-cost opportunities. As informed by Roy, “Our expectation is to have franchisees from any space, but expecting somebody who can invest about Rs one lakh as franchisee fees and has little experience related to home care services.” In relation to space needed he added, “We expect franchisees to have local operational area of approx 200-400 sq. ft area in the locality.”

Word of caution

This sector offers lucrative franchising business opportunity for the aspiring franchisees. However, a word of caution, with the wide availability of unskilled workers, franchisees must provide quality services to its customers in order to flourish successfully in this highly competitive yet promising sector.

Related: Sanitary ware is expanding fast

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