Education Sep, 23 2013

Handing over success

By Ekta Verma
Handing over success

According to Naveen Chowdhari, Managing Director, Write Right, the market size of the handwriting industry stands at Rs 2000 crore and this industry will grow by leaps and bounds in the years to come. In an interview with Ekta Verma, he shares the expansion plans of his brand and also talks about the scope for aspiring franchisees in this sector.

Tell us about Write Right.

Write Right is an institute owned by Mastermind Tutorials Pvt Ltd. It is an institute of handwriting technology and is ready to offer myriad business opportunities to its franchisees. The company offers nine courses to its students. Write Right is an exclusive umbrella of programmes, related to handwriting. The brand has the privilege of improving the handwriting of more than four lakh students in the last six years with 100 per cent results.

Share with us the inception, success and journey of Write Right.

Write Right was incepted in the year 2003 and the product was launched in 2007, after undergoing research development which is an ongoing process. The prelaunch survey was done in 32 cities of India with more than 24000 educationists and parents. In the last six years Write Right has a network of more than 1000 franchisees, operating successfully in 23 states of India and in other countries.

When and what motivated you to adopt the franchise route for your brand?

The delivery of the product via the franchisee route was easy, without compromising the quality at the student level. With magical results achieved at the student level, it was the easiest way for us to penetrate the market.

Share the USP of your brand.

It is our original research product, wherein the quality of training ensures magical results in improving anybody’s handwriting beyond the age of 10 years in just seven days with one hour a day, that too without any homework/practice.

Write Right offers a vast range of products in handwriting, four types of handwriting improvement programmes, as per the need of the student, along with exclusive programmes of speed writing/ calligraphy/ graphology. The exclusive course materials developed by us are user friendly, economical, and the best in the industry.

What is your franchise model in the country?

We work in three tier system-

  • Master Franchisee for the state
  • Master franchisee for the district/ districts.
  • Unit Franchisee

What according to you is the scope for aspiring franchisees in this business? Is the future bright in the years to come?

Every third child suffers from the problem of poor handwriting, which is usually neglected in the school curriculum. The earning for the franchisee is beyond boundaries, and the marketing is growing at a rate of 38 per cent for the last three years. So, I believe the visionary will be able to reap the fruits in the years to come and the future of this industry is very bright.

Share with us your expansion plans. Which cities are you tapping for expansion?

We are planning to expand and penetrate the all-India market, with at least a network of 4000 unit franchisees in two years time. We would even like to tap international markets, primarily in the UAE, Europe, and Asian countries in the first phase.

Franchise facts:

Area

Investment

RoI

Breakeven

300 sq ft

Rs 2-10 lakh as per the tier

260%

3 months

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