franchising aspects Dec, 10 2010

Guide To A Successful Franchise

Having decided to become a franchisee in a particular industry, your next immediate step is to look out for a suitable franchise. With large number of brands and franchisors offering franchise opportunities, it is bit difficult to zero down on a particula

By Pallavi Majha
Chief Sub Editor
Guide To A Successful Franchise

Selection of a franchise based on a particular franchise concept you are interested in, is an important aspect of a successful franchise. Once you have selected the industry you want to take a franchise of, start looking for all the franchisors offering franchise opportunity in that particular sector. As the process of acquiring the franchise takes some time and patience, so do not haste and select a franchisor that is most suitable according to your franchise concept. If you are an aspiring franchisee, learn more about the steps to own a perfect franchise business.

Information extraction

Initiate by letting the franchisor know regarding your interest in his company. Almost all franchisors have their franchise application forms ready for franchisees. The application form contains all the points on which a franchisor would want to extract all the necessary information from franchisees’ end for that particular franchise concept. The form mostly includes sections followed by asking for details for particular sections. The sections are broadly classified under sub heads like personal details, contact details, financial details, experience in business, legal history, educational qualifications and professional qualifications and experience.

Initial meeting

Once the form is submitted the franchise company will get in touch with you. The franchise managers are the ones who usually carry out the interview. As it is the meeting, make sure you leave your best impression. Try to sell yourself and your ideas well to them. Discuss as well as ask questions that you may have in your mind. After this meeting you should be convinced and should have gathered enough information that you wish to know about the brand.

Cross checking

After this meeting, the franchisor from his end will verify all the information that has been provided by you. Your work experience and financial status will matter the most to him. The checklist is important for the franchisor as this is the point where he will make sure if he is giving the rights of his business into the right hands.


As all the initial information have been submitted, now the franchise managers submit the reports with all the details about you to the franchisor. After a rigorous procedure of submission and meetings then comes the final decision as the team sits together and finalises on giving the green signal to you. It is after getting their approval that you will be the proud owner of the franchise.

The above stages are followed by the signing of the deal, procuring the location, getting the required finances, hiring personnel and finally opening of the franchised store. So if you have thought that the process of taking up a franchising business is lengthy and difficult, so now with all the tips readily available to you, you must be feeling relaxed and motivated to opt for the franchise route.

Related: Steps to secure intellectual property rights

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