Home and Lifestyle Sep, 08 2016

Growing through exclusive high end retail stores of dealers: Gessi India MD

In an interaction with Franchise India, Abhinav Khandelwal, Managing Director, Gessi India shares details about the unique support, which he provides to his franchisees.

By Joyshree Saha
Growing through exclusive high end retail stores of dealers: Gessi India MD

What is the current presence of your brand in India and its market size in terms of territories, distributors, franchises etc?

Gessi India is about 10 per cent of premium segment of the market. We have presence in all metro/major towns in India. And, we expect continued growth of about 20 per cent in this market segment.

Which merchandise and price points are growing faster than others?

Private wellness and Goccia collection is really doing well in the current market. Rapid urbanisation and income growth is escalating demand for luxury segment.

What is your business model – dealership/Distributorship or exclusive stores? Elaborate on the same along with ROI.

We are growing through exclusive high end retail stores of our dealers.

What criteria do you follow for selecting brand partners and what steps do you take to evaluate their performance?

We are working with established sanitary retail dealers, who have a reputation of excellent after sales support to clients and who are willing to invest on qualified sales persons and their training.

What kind of training and business support do you provide to the franchisees/Dealers /distributor?

We train dealers’ manpower through our Indian product managers. Also Gessi Italy is sending their people regularly to provide further finesse. We also arrange manufacturing unit visits for the dealers to boost their confidence about the flawless products of Gessi.

Typically for an investor who is planning to invest, what are the factors that he/she should keep in mind?

This business needs lot of personal involvement as all our clients are extremely successful individuals and they demand quality service and support. In spite of investment, premium business needs lot of hard work and consistency to achieve success.

What’s your expansion plan?

We are planning to add associated stores in A class cities in all states.

Franchise facts:

  • Total Investment: 50 lacs+
  • Required area for opening brand’s franchise: 1500 sq ft
  • Return-on-investment (RoI): Depend upon efforts and approach
  • Expected breakeven: Relative City wise
  • Target cities for expansion: B class and above cities
  • Preferred location for opening your brand’s franchise outlet: New localities in B Class & Above cities
  • Year of starting franchise operations: 2011
  • Year of inception: 2010 
  • Related: Flooring benefits with Euro Ceramics

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