Specialty retail Oct, 16 2009

Gifting Benefits During Festivities

Giving gifts and exchanging sweets is a wonderful way of celebrating a festival. Especially, when it comes to Diwali, the magnitude of giving gifts increases. So, starting a gifts and greetings business through franchising is a lucrative idea

By Ramanjit Kaur
Feature Writer
Gifting Benefits During Festivities

India being a secular country enjoys number of festivals. The diversity of language, customs and traditions hold the Indians together and instil a feeling of oneness among us. Exchanging gifts is an old tradition though the variety in gifts (gifts and greetings) changes with time. Every year, people come up with new gift ideas like giving chocolates, dry fruits, sweets, diwali decorative items, kitchenware, aroma candles, idols of Lakshmi and Ganesh and so on. The innovative gift ideas not only spruce up the festive mood but also raise the sales.

With the increasing disposable incomes and urbanisation, people are becoming more interested in buying expensive gifts. So, it is good news for all the aspiring business people who are seeking a franchise business in gifts and greetings industry. It is a huge sector that covers gift galleries, greeting cards, florists, chocolate, kitchenware and many more. Now it is up to you to decide in which business services category you want to invest.

There are a number of players in the gifts and greetings industry who franchise, such as Archies Gallery, Ferns-n-Petals, Florista, Cadbury, Nestle and many more. These are some well established companies that are into franchising for quite a long time and are enjoying their wide presence in India. These companies come up with special gift ideas during the festive seasons. So, association with such well established brands will help you in starting and operating a business without doing much leg-work. As Youhan Darrab Aria, Head Corporate Communication, Archies Gallery says, “The biggest benefit of taking the Archies gallery franchise is the automatic connection with a super brand in the greetings and gifting business, thereby getting access to the best gifting options across the world.” All you need to do is to have some background knowledge of the business and the capacity to devote time and money to run the business successfully.

Your chances of failure lessen when you take a franchise business because of the experience, expertise and proven resources that support you in your business. Moreover, as a franchisee, you will generally receive a valuable, ongoing business support, including site selection, training, marketing, new technology and more. Franchisors will help you in developing a business plan, in learning the best ways to hire and manage employees.

With the onset of festive season, shopping becomes the favourite pass time for most of the people. Festivals are incomplete unless people shop and that is the reason; the gifts shops earn great profits during the festivities by raising their profit margin. According to Vikas Gutgutia, MD, Ferns N Petals," Although we have a strong team to support our franchisees but festival time is the best time for any franchisee to start the operation as they get a good start because of the festival season, which is then followed by the wedding season also, to serve our clients in the best way for all their floral or gifting needs." Even if you are a fresher particular business you have opted for, you do not have to worry as the franchisor helps you in understanding the intricacies of running his franchise business and offers you regular training module and guidance to help you succeed.

So, become the integral part of the entire celebration by offering latest stylish yet utility gifts to your customers and in turn, enjoy making good money out of it. What are you waiting for? Start searching for your kind of franchise concpets in gifts and greetings industry, collect good information about its business proceedings and get on with a franchise business.

Related: Boosting agricultural productivity via franchising

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