franchising aspects Jan, 03 2011

Flavour of Uniqueness in Franchising

Franchising has evolved as a successful business model over the years. Today, there is hardly any concept that cannot be franchised. The article brings you the most popular unique franchise concepts during the year 2010. Read on to know more about these f

By Abha Garyali
Sub Editor
Flavour of Uniqueness in Franchising

Over the last few years, franchising has made giant strides in the Indian market. The current decade has witnessed franchising gaining newer heights with introduction of unique concepts and their expansion via franchise route. Till few years back there were less options in franchise arena, but due to its business advantages like getting support and initial handholding with a proven business model propelled entrepreneurs to venture into with exciting business concepts. Another advantage of franchising is its ability to penetrate in to smaller territory with local aspirants able to share a space with their knowledge about the market trends, location, and customers’ liking for the concept. Let us find out about the unique concepts that have lucrative benefits in-store for budding entrepreneurs.

Popular Unique Concepts

Some of the profitable franchise opportunities which have emerged recently and offer bright prospects for aspiring entrepreneurs are as follows:

Home care services: Looking at the hectic lifestyle home care service companies has made place in the franchise arena. Homegenie a company with home care business concept started its journey in 2010. The main purpose of Homegenie is to understand the daily needs of house holds.  Amit Roy, CEO, Homegenie shared, “As we felt that in today’s hectic life, time is ripe for specialised and professional services in home chore facilities. Thus, we came up with one-stop-shop for all the worries of daily home chores.”  Regarding the option of taking the franchise route, he informed, “We realised that home care service is a latent need of every household and market penetration is an important factor in order to cater to the household needs. In order to catch-up with the demand, we need to have good partners to carry on the baton.”

Frozen yogurt: The concept of frozen yogurt is comparatively new and among the few health food business concepts. Introduction to frozen yogurt is a different experience for people in India. People are now more aware of the healthy eating lifestyle.  Cocoberry is India’s first premium frozen yogurt chain offering different flavours and rich experience to consumers’ with its delicious and mouth-watering assortment. G S Bhalla, CEO and Founder, Cocoberry shares,“We have opted franchising to target the larger audience. Franchising is the only way to penetrate the new markets by partnering with local people who have good local knowledge.”

Wallpaper biz: To give bland looking walls a classy and lively touch, wallpaper business came into existence. It is a hassle free and low-cost business opportunity. Karan Sharma, Director, Marshalls said, “One can wallpaper a room in just eight hours with no hassles or smell or dust as associated with painting. The beauty and advantages of wallpaper just draws you towards selling it.”

Home for aged people: With the increasing number of NRI’s who have the money but no time to look after their aged parents, the concept of old age homes is predicted to have great benefits for its franchisees in the long run. As mentioned by Anil Kumar, Founder and Promoter, TVPL  (parent company of 2nd Innings Home), “The main purpose of starting this business was the insecurities and problems being faced by retired people whose children are NRI’s. They can always give financial help to their aged parents but cannot offer them security.” He further said, “We are keener on taking the franchise route as a local franchisee can understand the market and local area well. We are not aware how and where to set up the homes in pan India.”

Robotic retailing: Robotic retailing is a unique business concept that is gaining great momentum by drawing attention from wide spectrum of industries such as defence and surveillance, movies and many more. Pulkit Gaur, Founder and CTO, Gridbots Technologies Pvt Ltd states, “We have taken the franchise route because we have always believed in ‘Together we can do better’.

Above given are the five most unique business opportunities that have come up in the recent years. These businesses are in their starting phases but have great potential due to its uniqueness.

Related: Unviable stores turn profitable

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