Food and Beverage Nov, 20 2013

Enticing flavours, jumbo profits

By Ekta Sharma Verma, TFW Bureau
Enticing flavours, jumbo profits

With 51 franchise units under its umbrella, Jumbo king is growing by leaps and bounds. Jumbo King believes that the common man has the constitutional right to get hygienic food at an affordable price. It is the market leader in the category of vada pav and a household name in Maharashtra. Jumboking started franchising in the year 2004 and enjoys cult status among the college and office goers of Mumbai, who are constantly on the move. In a tête-à-tête with Ekta Verma, Dheeraj Gupta, MD, Jumbo king talks about the opportunities being offered by the brand.

Share with us the growth story of Jumbo King.

Since its inception, Jumbo King has wanted to fill the escalating demand in the Indian food industry. Jumbo King started its journey in 2001 and became a household name in Maharashtra and Gujarat. After accomplishing success, it adopted the franchise business format in 2004 to strengthen its presence across the country. Jumbo King has a team of people spanning the functional areas of operations, business development, franchisee relations and marketing. Currently, the brand boasts of an annual turnover of Rs 20 crore. With over 9.5crore vada pav's sold till date, Jumbo King aspires to grow from the current 51 units to 500 by 2018.

Shed some light on your future endeavours.

Jumbo King aspires to become the largest QSR chain of Indian origin over the next five years. The brand plans to be accessible in the 50 largest cities of the country. Five years down the line, Jumbo King plans to take the count to 500 stores.

What is the USP of Jumbo King?

Strong Product Line, Competitive Prices, Excellent Returns, Good Site selection and High quality and standards have always been our USP and we constantly try to develop and advance Jumbo King as a brand.

Across which cities Jumbo King marks its presence?

Currently, Jumbo King has presence in Mumbai, Delhi North and East, Bangalore, Mysore, Indore, Raipur, Goa, Aurangabad and Amravati. The brand is looking for master franchisees in Pune, Nagpur, Ahmadabad, Surat, Jaipur, Delhi South & West, Kolkata, Hyderabad, Chennai and Coimbatore.

What all procedures a prospective master franchisee has to follow to be a Jumbo King franchise?

We believe that every city with a population of over 10 lakh must have one City Master Franchisee for Jumbo King. He will have to submit a business plan to demonstrate that the city he resides in and the adjoining areas can support a minimum of 10 and up to 30 Jumboking stores. If population is less than 30 lakh, then the master franchisee can club in the adjoining districts and develop a total of 30 stores.Of these 30 stores, the city master franchisee has to retain three stores as directly owned and operated by him. The sub-franchisees opened under a city master franchisee will be fully supported by him.

Single Unit Franchise facts

Area

Investment

RoI

Breakeven

Current outlets

200 sq ft

Rs 9-12 lakh

30%

3 years

51

Related: Malls, High Streets and Now Educational Institutes

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