Business services Oct, 01 2010

Empowering employment gains

By Pallavi Majha
Empowering employment gains

Providing high quality, end-to-end, customised hiring solution is Vati. The company aims at empowering its clients through employment, education and training in creating a niche in volatile markets. Amitabh Kumar Das, Founder and CEO, Vati Consulting shares the origin and future growth of the company in an interview.

Pallavi Majha (PM): Brief us about the inception, growth and success of Vati Consulting.

Amitabh Das (AD): Vati Consulting was founded in 2003 by HR professionals having the background of managing large and niche recruitment for some of the best known corporate. Ever since its inception, Vati has empowered several clients through employment, education and training, and helped them create a niche in volatile markets. With offices in Mumbai and Bengaluru, we operate through domain-specialist teams spread across the country, providing high quality, end-to-end, customised hiring solutions. With a successful run of over seven years and placement of over 10,000 candidates, we have developed sustained relationships and proven expertise in providing our clients with some of the best talents around.

PM: Kindly elaborate on the kind of services offered by the company.

AD: Leveraging on our unique strengths of accuracy, expertise and experience, we offer an integrated services portfolio that enables our clients to efficiently and cost-effectively attain their corporate goals. Our array of qualitative service offering comprises of:

Recruitment Process Outsourcing (RPO) – ISO 9001-2000 certified: Retainership based, Success based - per hire

Permanent Hiring: Mass hiring (Turnkey solutions), Executive / Niche Hiring, Senior Hiring

Outsourcing: Temp Hiring, Payroll Outsourcing

Off – Campus: Customised training solutions, Training & Deployment of freshers and laterals

PM: How many Vati Consulting centres are there at present and where are they located?

AD: Vati currently operates out of its corporate head office in Bengaluru. We are now in a phase 1 of our expansion through a planned opening of 29 owned and franchised centres.

PM: What was the inspiration behind opting the franchise route for expansion?

AD: In today’s age, finding and retaining the right talent is becoming increasingly difficult for companies, which is why one needs an organised and focused approach towards untapped potential. With tier II and III cities growing rapidly and having access to better education and lifestyle, a wider pool of talent is being produced, which needs to be tapped at the roots. The sole idea behind expanding our network through franchisees also is to tap the entrepreneurial talent available and build value across the chain. This will provide our clients with local sourcing and pan India delivery.

PM: Do you think franchising is a better option for expansion than opening company owned centres?

AD: Yes, we certainly think franchising is one of the proven options for expansion, because a qualified franchisee, having apt knowledge of the recruitment industry, will be better equipped and informed about his local market and will therefore produce ‘best match’ candidates for our clients’ local requirements.

Entrepreneurs in local markets will have higher access to the local talent pool and a lot of sourcing initiatives can also be planned accordingly. With a robust technology and process implementation, Vati will be able to manage the delivery providing optimum results.

PM: How do you think Vati can compete and survive in this highly competitive segment?

AD: Education and employment are complementary. It is heartening to know that education has grown significantly through this route. We are certain that some entrepreneurs will see value in adding recruitment and employment to their business portfolio to offer a composite solution to their local customers – students and job-seekers. We feel it is not a competition. Rather, it is another value-addition in the business portfolio of any education franchise holder.

PM: What is the USP of Vati Consulting?

AD: Quality, Quick Turnaround and Cost Savings for our clients is our USP. Our strategic client relationships and ability to connect and sustain more clients is also our USPs. We have been in recruiting business for over seven years and we have grown significantly large. Our organic growth and brand created so far in the mind of our customers and candidates are significant USP for our prospective franchisees. We are also functional experts in what we do. Our processes adhere to ISO standards and we practice Six-sigma to reduce wastage at each level, which results in faster turnaround and reduced costs.

PM: What are the company’s expansion plans with respect to franchised and company owned centres in India?

AD: Phase 1 of our expansion, which kicks off in October 2010 will involve opening of 29 centres across various locations in South India. Bengaluru, Bellary, Belgaum, Mysore, Tumkur (in Karnataka); Kozhikode, Trissur (Kerala); Chennai, Coimbatore, Kanchipuram, Madurai (Tamil Nadu); Hyderabad, Nizamabad, Guntur, Chittoor (Andhra Pradesh) and Panjim (Goa), to name a few.

PM: What eligibility qualities, do you look for in your franchisees?

AD: We seek concurring franchise partners to build a strong franchise network and look out for the following attributes:

  • Good financial bandwidth to invest in the project & willingness to build a dependable and credible organisation in their location.
  • Professional know-how of how any corporate organisation functions, various functions within, jobs and levels, candidate aspirations and with broader industry outlook.
  • Exceptional marketing skills and know-how of local market so that he knows the match making between the candidate profile and the company’s requirement.
  • Sound business acumen to overlook the entire process skillfully by himself.
  • Good educational background.
  • Complementing business such as training centre/ English coaching centers with under utilised facility.

PM: How much investment is required by an aspiring franchisee in terms of money, time, and space?

AD: As for the investment is concerned:

Area Required: Around 500-1000 sq.ft (depending on the location)  
Investment Required: Upto Rs 6-28 lakh (depending on the location)

PM: What kind of support and training do you provide to your franchisees?

AD:  We provide support to our franchises in terms of:

  • Providing business through job opportunities and strong client relationships - to be used for business operations by the unit franchisee; depending on status of other city wise, strategic tie ups.
  • Training programmes on a regular basis for the unit franchisees, as well as counter sales staff.
  • Assistance in organising local promotional activities and events, to build brand and candidate acquisition.
  • Assistance in monitoring and managing the business to make sure that the best business practices get implemented at the franchisee end to run it on profit to achieve maximum employable databases as well as enable maximum cross deals.
  • Step wise training programmes for start-up phase, the operating phase and the growth phase.
  • Taking care of quality of services to be delivered at the franchisee end as well as to the end customer (Thorough candidate feedback, regular check candidate profiles etc).

Related: Big profits with small telecom biz

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