Food and Beverage Dec, 14 2011

East or west, Indian cuisine is the best

While international food chains are making their inroads into the Indian markets, there are a number traditional Indian food brands that are relishing well expected successes not just in India but internationally as well. Read on to why and how

By Neha Gohil
Feature Writer
East or west, Indian cuisine is the best

Franchising has further led to the popularity and success of the brands as it is easy to expand via franchise route not just in a particular region but across country and world over as well.

Why Indian traditional food?

Even though international food chains are getting popular still Indian food has not lost its patrons. Now let us find out why Indian food brands are still the preferred choice of the majority.

Health concerns: Indians are habitual of consuming fresh food, be it vegetables, fruits, meat, etc. International restaurants mainly use frozen products which Indians do not prefer to have.

Youth appeal: Young population moving to metros loves eating out and trying different cuisines. However, staying away from home makes them crave for traditional food.

Options galore: India being a diverse country has lots of options available in the traditional platter. The country itself has a lot to explore.

Connecting root: International food brands have limited presence across the country, mainly in small regions. Whereas national brands have a wider reach and are present in every nook and cranny. As shared by Vijay Abhimanyu, Managing Director, Billionsmiles Hospitality (BSH): “The advantage of traditional food restaurant is that it appeals to a much larger target audience. In fact you will find many people consuming ‘dosas’ and ‘idlis’ than pizzas and burgers.”

Pocket-friendly: International brands are high on prices so they are not easy on Indian pockets as compared to the affordable rates of national brands.

Popularity internationally: Indians staying away from their country are fond of eating Indian food from an Indian restaurant.National cuisines besides conquering Indian hearts are creating ripples worldwide via expanding its reach. There are many brands which has extended their reach overseas like; The Great Kabab Factory, Sagar Ratna, Saravanaa Bhavan, Chawla Chicken, etc.

Popular Indian food brands

Sagar Ratna, Billionsmiles Hospitality, Chawla Chicken, The Great Kabab Factory are the main players who have made Indian food a delicacy for foreign visitors. India is a huge democracy with multiple cuisines preferences.  Earlier Indians had not been able to relish varied food cuisines across the country. However, with franchising food brands have made presence in almost all regions in the country and people can now tantalize their taste buds by tasting delicacies of north, south, east and west anywhere in India.

Sagar Ratna: A well known south Indian cuisine brand runs more than 75 restaurant in pan India and 25 outlets in Delhi and NCR and looking to open 100 franchise outlets in next five years. The minimum investment required for 150 cover fine dining restaurant is approximately 60 lakh.

Billionsmiles Hospitality: BSH has two restaurant formats-South Indies and BonSouth. South Indies is an upscale south Indian vegetarian restaurant chain and BonSouth is a non-vegetarian chain. The brand has plans to open 80-100 outlets international chain in eight to 10 years. The investment can range from Rs one crore to Rs 1.5 crore for both the brands.

Chawla’s Chicken: Established in 1960 Chawla’s Chicken an Indian traditional chicken brand now operates 100 + franchise outlets and five company-owned outlets pan India. The investment requirement for franchisee is of 10 lakh.

Franchise flavor

Franchising has added subtle taste in the Indian traditional food sector. Franchising has empowered the Indian food brands by positioning them well among the various international brands. Abhimanyu informs: “Traditional south Indian food in a fast food format deals like a multi-national. I think there is no harm in learning from them. Many Indian chains are learning how to operate successfully and profitably from multi-national chains. Then there is our take when we combine our traditional food in contemporary setup. It is an exciting and win-win situation.”

Selecting and associating with a right partner person is very important to build a successful business as shared by Abhimanyu: “Partnering with the right person who has the right product positioning and brand positioning consistency of quality service and customer experience will always build successful food business what we believe in.”

The investment can range from Rs one crore to Rs 1.5 crore approximately for taking a traditional food brands’ franchise.

Conclusion

To conclude it can be aptly said that Indian traditional food has mass appeal. This would lead to everlasting growth of this business globally.

India is a diverse country. One can taste and smell this diversification in Indian food as well. Moreover Indian cuisine is known for the perfect blend of various cultures. The increased  pace of life, living standards and better lifestyle of Indians has brought a sea change in their tastes for food too. If we follow the latest trend, a plethora of international brands have already marked their presence in the country and a lot more are on their way. In spite of emergence of international food chains in India, traditional Indian brands have managed to keep their charm intact not only among Indians but internationally as well. Indians still love to binge on traditional food items.

People in India cannot stay without their staple diet for long. They crave for their regional food. So the demand of traditional food is ever growing. As shared by DS Chawla, MD, Chawla’s Chicken, “We get calls from more than 50 aspiring franchisees every day. This shows the popularity of our brand in Indian food industry.” Indian shopping malls have a common site of brands from India as well as international origin, having their outlets.

Franchising has further led to the popularity and success of the brands as it is easy to expand via franchise route not just in a particular region but across country and world over as well.

Why Indian traditional food?

Even though international food chains are getting popular still Indian food has not lost its patrons. Now let us find out why Indian food brands are still the preferred choice of the majority.

Health concerns: Indians are habitual of consuming fresh food, be it vegetables, fruits, meat, etc. International restaurants mainly use frozen products which Indians do not prefer to have.

Youth appeal: Young population moving to metros loves eating out and trying different cuisines. However, staying away from home makes them crave for traditional food.

Options galore: India being a diverse country has lots of options available in the traditional platter. The country itself has a lot to explore.

Connecting root: International food brands have limited presence across the country, mainly in small regions. Whereas national brands have a wider reach and are present in every nook and cranny. As shared by Vijay Abhimanyu, Managing Director, Billionsmiles Hospitality (BSH): “The advantage of traditional food restaurant is that it appeals to a much larger target audience. In fact you will find many people consuming ‘dosas’ and ‘idlis’ than pizzas and burgers.”

Pocket-friendly: International brands are high on prices so they are not easy on Indian pockets as compared to the affordable rates of national brands.

Internationally popular: Indians staying away from their country are fond of eating Indian food from an Indian restaurant.National cuisines besides conquering Indian hearts are creating ripples worldwide via expanding its reach. There are many brands which has extended their reach overseas like; The Great Kabab Factory, Sagar Ratna, Saravanaa Bhavan, Chawla Chicken, etc.

Popular Indian food brands

Sagar Ratna, Billionsmiles Hospitality, Chawla Chicken, The Great Kabab Factory are the main players who have made Indian food a delicacy for foreign visitors. India is a huge democracy with multiple cuisines preferences.  Earlier Indians had not been able to relish varied food cuisines across the country. However, with franchising food brands have made presence in almost all regions in the country and people can now tantalize their taste buds by tasting delicacies of north, south, east and west anywhere in India.

Sagar Ratna: A well known south Indian cuisine brand runs more than 75 restaurant in pan India and 25 outlets in Delhi and NCR and looking to open 100 franchise outlets in next five years. The minimum investment required for 150 cover fine dining restaurant is approximately 60 lakh.

Billionsmiles Hospitality: BSH has two restaurant formats-South Indies and BonSouth. South Indies is an upscale south Indian vegetarian restaurant chain and BonSouth is a non-vegetarian chain. The brand has plans to open 80-100 outlets international chain in eight to 10 years. The investment can range from Rs one crore to Rs 1.5 crore for both the brands.

Chawla’s Chicken: Established in 1960 Chawla’s Chicken an Indian traditional chicken brand now operates 100 + franchise outlets and five company-owned outlets pan India. The investment requirement for franchisee is of 10 lakh.

Franchise flavor

Franchising has added subtle taste in the Indian traditional food sector. Franchising has empowered the Indian food brands by positioning them well among the various international brands. Abhimanyu informs: “Traditional south Indian food in a fast food format deals like a multi-national. I think there is no harm in learning from them. Many Indian chains are learning how to operate successfully and profitably from multi-national chains. Then there is our take when we combine our traditional food in contemporary setup. It is an exciting and win-win situation.”   

Selecting and associating with a right partner person is very important to build a successful business as shared by Abhimanyu: “Partnering with the right person who has the right product positioning and brand positioning consistency of quality service and customer experience will always build successful food business what we believe in.”

The investment can range from Rs one crore to Rs 1.5 crore approximately for taking a traditional food brands’ franchise.

Conclusion

To conclude it can be aptly said that Indian traditional food has mass appeal. This would lead to everlasting growth of this business globally.

Related: Savoring success with dash of franchising

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