Pre-Schools and K-12 Jul, 16 2015

Double your success as a preschool franchisee

Rising rentals & mounting demand of parents for afterschool activities and daycare centres have made preschool franchisees operate multiple businesses from the same location. Let’s find out that how same location can be benefitted with different busines

By Yamini S Verma, TFW Bureau
Sr. Sub-editor
Double your success as a preschool franchisee

Certainly, franchise model is a stepping stone to strengthen business network while establishing the brand's niche in the market place. And pre-primary education along with daycare units is projected to fetch rich turnover in the time to come via the franchise route. All of the leading brands have been successful via their diligent franchisees pan-India as most of them allow their franchisees to run different businesses of learning and playway units via same location for maximum revenue generation.

Targeting two birds with one stone

Raman Bajaj, MD, Little Millenium- Educomp Childcare Pvt Ltd. asserts: “At Little Millennium, we encourage as well as assist our women business partners to operate multiple businesses example preschool, day care and activity centre together, thereby increasing the returns on their investment. During summer holidays our business partners run summer camps and workshops too for children to further revenues while providing high value to customers via additional packages.”

On the same lines, Lina Ashar, Founder, Kangaroo Kids Education Limited (KKEL), opines: “KKEL's business model ensures that the centre is optimally utilised for the franchisee to derive maximum benefit. This translates into a 12-14 hour operative model, which encompasses school, daycare as well as afterschool activities, all derived and rolled out with the same adherence to innovation and quality that's the hallmark of KKEL.”

Franchise, her preferable route

With rapidly growing industry in India, leading primary education chains are offering best of business opportunities to entrepreneurs to explore from the vicinity of their home, running it as a pre-school in the morning, daycare centres or crèche during day time and extra activity unit in the evening. As per the survey conducted by TFW bureau, majority of the pre-school and daycare brands have 80% of women as their franchisees and are doing exceptionally well in their fields. Industry experts also vouch for the fact that preschool franchising is considered as the safest route for womenpreneurs.

Bajaj says: “One of the benefits of running a preschool and early childcare centre for any woman is that it requires a significantly lower seed capital than that of a formal K 12 school. Preschools also have a higher operating leverage as it provides multiple revenue streams from the same fixed cost base. Thus running a preschool gives women entrepreneurs, an opportunity to pursue their passion and also earn high returns on their investment.”

To this Ashar adds: “KKEL offers entrepreneurship opportunities to young women in the country in the form of pre-school franchise. We offer special discounts to our existing women franchisees who want to open multiple centres within a region. Our pre-school business enables women entrepreneurs to maximise the revenue and minimize the risk via multiple KKEL products as this allows for a smooth transition from a house wife to business women through exposure across domains in a relatively stress-free manner as compared to a K12 or supplementary sector.” Kangaroo Kids Education Limited (KKEL) also boasts of having a large number of its preschools owned and operated by women entrepreneurs.

Key trends in the Indian education arena
•         Pre-schools, daycare and activity centres are touted to be best managed by women as they have ability to nurture children along with the business.
•         Pre-schools, daycare and activity centres are witnessing huge growth thereby entering the organised pedestal in the Indian education sector.
•         Well, to upbeat with the latest trend of running a successful edu-biz by womenpreneurs, the fairer sex are leaving no stones unturned to prove that women can do wonders in running the pre-schools skillfully as well as profitably.

Related: Running a preschool is like doing any other biz: Mona Singh

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