Apparel Sep, 18 2015

Designers get a franchise label now!

The trend of designer wear apparels has gained a great momentum in recent past. A category which was once confined to the elite social strata today has a booming demand emanating from all regions of India.

By Rashi Mathur, TFW Bureau
Feature Writer
Designers get a franchise label now!

In order to cater to the growing demand for designer wear in India, a lot of designers have started offering their collection through multi-brand outlets and franchise stores. Franchising allows designers with a cost effective and market friendly method to enter fresh territories. Rohit Bal, Manoviraj Khosla, Neeta Lulla, Kapil & Mmonika and Satya Paul have fast adhered to franchise route. Even international brands like Roberto Cavalli, Versace, Alberto Torresi have also forayed in India via franchise route.

Globally, India’s share in designer wear industry, which stands at Rs 2.7 lakh crore is mere 0.37%. However it is expected to be 1.7% by 2020. As per projection, the designer wear industry in India is likely to cross Rs 11,000 crore by 2020 at a CAGR of about 35–40%. There lies a huge untapped market for the designers.

Fashionistas @ their best 

Balance by Rohit Bal is a prêt a porter collection for both men and women. Sharing a word on the need to reach out to the masses via franchising, Rohit Bal says, “Success for me is not dressing up celebrities. It is about reaching out to the millions who deserve the delights of design, who have good taste but cannot afford all they want.” Successfully operating six exclusive Balance stores in different cities of India, the brand is expanding its footprint through franchising pan-India. The franchise Balance stores will sell prêt collection, diffusion wear and accessories. 

Known for its creative designs, Manoviraj Khosla is also seeking pan-India expansion. With presence in six cities, in addition to its exclusive studio in Bangalore, Manoviraj Khosla is looking forward to growing its operations through a Franchisee-operated Franchisee-owned (FOCO) business model. “The designer wear segment in the industry is sure to grow substantially and promises to benefit each and every stakeholder in the industry due to the increased demand and the change in lifestyles of individuals in the country,” says Manoviraj Khosla.

Franchise facts

Brand Area Investment Breakeven Margin RoI
Rohit Bal 800 sq. ft Rs 75 lakh 3.2 years 38% -
Manoviraj Khosla 1200 sq. ft Rs 50 lakh 2.5-3 years - 22%

Related: Women wear biz, fit for growth

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