AYUSH Mar, 27 2015

Ayurvedic remedies for a booming business

By Sandep Rana, TFW Bureau
Ayurvedic remedies for a booming business

If you want to start a business in Ayurvedic industry, Kairali Ayurvedic Group could be a good answer.  From Ayurvedic spa and centres to products, the group is present in all spheres. To reach the market widely, the company is extending its arms via franchise route. Joint Managing Director of the Group, Gita Ramesh opens up about its venture with TFW Bureau in an interview.

Share your company's brief profile.

Kairali Ayurvedic Group has been founded on authentic Ayurvedic medicine and philosophy, delivering high quality natural Ayurvedic therapy by providing luxury Ayurvedic therapeutic massages/spas for last 25 years.The group is also into Ayurvedic medicines and healing centres. We have signature Ayurvedic health retreat and multiple award winning hotels and spa centres. The Ayurvedic Healing Village is one of the leading Ayurvedic health retreats in Asia, and among the best wellness centres in the world. Post recommendation by qualified doctors, The Ayurvedic massages at the Kairali Ayurvedic Group’s resorts and centres work on the individual’s body types whether it is vata, pitta and kapha. Keeping in mind their availability, even the food prepared is from recipes which provide both nutritional and medicinal values. 

How is the Ayurvedic market in India at present?

Ayurvedic market is growing at a very steady rate, and also the encouragement from ministry is growing strong and it’s being highlighted.

What different are you doing from your competitors? 

We are a one-stop solution for Ayurveda. Everything is sourced internally from equipments to products. We are structured and organised.

Expectations from the government.

With the positive mention of Ayurveda in Prime Minister Narendra Modi's speeches and the simultaneous action in the ministry, we are hoping for a substantial increment in terms of budget allocated to Ayush and all the relevant ministries and departments to promote India as the land of Ayurveda, with a strong focus on research and cementing Ayurveda’s credibility globally. Also the focus should be on increasing international arrivals in terms of medical tourism through alternative therapies like Ayurveda.

What challenges do you face in the Ayurvedic market?

We don’t find it tough about the use of Ayurvedic products, because people are quite educated and now-a -days globally people are accepting Ayurveda.

What are your expansion plans through franchise model?

We are planning to open 12 centres globally, and six centres are already in pipe line. We are operating under management contracts for two more new resorts.

Franchise facts:

Area Investment RoI Current centres Expansion plans
1800- 2000 sq ft           Rs 40 lakh onwards 34% @ 30% occupancy level 35 12

Related: AYUSH industry set to roll therapeutic returns

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