franchising aspects Oct, 09 2009

Advantages of taking up a Franchise

If you wish to become an entrepreneur, taking up a franchise is a good way to become one. Setting up a franchised business offers many advantages. The article discusses the benefits of setting up a franchisee from a scratch to a success.

By Shahnaz Husain
Founder and Chairperson
Advantages of taking up a Franchise

When you opt for a franchise route you need not go through the initial problems of setting up a business from scratch, because somebody else has already done the entire spade work. Somebody else has already proved that the business model works. Thus your business is based on an idea that has already been translated into reality and proved its success.

Brand equity is all important today. So, if you can take up the franchise of an established brand name, you derive the benefits of brand recognition, brand loyalty and the goodwill that the brand has built up. You can cash in on the success of the brand and its demand. You do not have to spend time, effort and money in establishing and then building up a brand name. If the brand is the leader in its segment, like the Shahnaz Husain brand, the franchisee derives the benefits of being associated with a leading brand and the demand for the products and salon treatments.

To have a business model with proven success is also a great advantage. Consumers today expect a high level of service and professionalism. Our franchisees are guided towards achieving this. For instance, our franchisees are required to have standardized interiors, equipment and a commitment to a positive customer experience. Our franchise salons have a standard look and feel. Apart from carrying out the well known Shahnaz Husain salon treatments, there are several other aspects and symbols which help client and customers identify with the Shahnaz Husain brand. The clinic décor, operational standards, specialized treatments, name boards, letter heads, etc., are unifying factors and help the brand stand apart from others. All this actually builds confidence in the clients and customers and helps the franchisee’s business succeed.

An important advantage is the training and support provided by the franchisor. Our franchisees have to complete our beauty courses and learn the exclusive Shahnaz Husain treatments. Our training institute and courses are thoroughly comprehensive and professional, in keeping with international standards. Acquiring the training itself provides immense confidence. Franchisees are also provided with the necessary assistance in site selection, project management, layout and interiors, marketing and all standard operating procedures, equipment sourcing, trouble shooting tips, product planning, etc. Effort is focused to help each franchise outlet be a reflection of a highly successful international brand name.

The franchisor also provides support in many other ways. In the case of the Shahnaz Husain franchise, we offer a pillar of support in terms of research and development, as well as the introduction of innovative products and treatments from time to time. The enterprise remains dynamic with new innovations and products from time to time. Also, our long expertise, as well as our state of the art R & D and manufacturing units, have given us an edge over others in the sophisticated formulation of products. The franchisee not only derives the benefit of this, but does not have to invest in R & D and product formulation. Another important advantage is that the franchisee need not worry about the distribution network, as the franchisor may already have an established one. Moreover, whatever publicity the franchisor gets finally benefits the franchisee.
The main advantages have been outlined. But, as a franchisee, it’s a good idea to find out all the details of the franchise agreement, do a survey of your own location and check on the aspects that will help to make your franchise enterprise successful. Finally, it is your effort and dedication that will help to come closer to the vision of a successful brand name.

Related: Franchisor's Take On Communication Medium

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