The dawn of the third millennium has provided challenges unprecedented in history. But with these opportunities also come risks, pitfalls and dangers. Truly, in a knowledge society, the biggest capital is a good education where information is power. Application without knowledge and information is futile, and attempting to build and run an enterprise from scratch has its share of trials and tribulations. But franchising has changed all that. It provides a greenhorn business wannabe with years of skills, knowledge and best practices in management from people who have run a successful business. However, the nascent field of franchising has few collected and compiled form of knowledge. Not only in India, but in Asia too, consulting and management knowledge in franchising is the preserve of only those practicing this field. To fill in this gap, Gaurav Marya, entrepreneur, author and speaker and Founder President of Asia’s largest franchising and retail solutions company, Franchise India Holdings Ltd, took a step in filling this gap in the field of franchising. The result is a truly remarkable book definitely having a first to its credit. Franchising-The Science of Reproducing Success is no ordinary book. It’s the first book written by a Indian author on the nascent field of franchising. The book explains in lucid terms why the model of franchising has become successful and the precautions that need to be taken by the franchisee and the franchisor. The book is divided into four chapters. Part 1 ‘The Foundation of Franchising’ traces the historical evolution, gives definitions, talks about the types of franchising, modes of franchising, terms and traces the success factors and the present scenario-both Indian and global. Part 2 ‘What Franchisors Need to Know’ has chapters on advantages and reasons for going into franchising, survival strategies, feasibility plan, feasibility study, market research, image building, the business planning phase and the documentation phase. Part 3 ‘What Franchisees Need to Know’ has topics on suitability, steps to succeed as a franchisee, cost, demand, location, and managing a franchise. Part 4 talks about the Indian and international laws in franchising. Mr Marya is forthcoming in his writings and speaks to the reader with candor. For instance in the chapter ‘Evaluating Your Business for Franchising’, Mr Marya says that Franchising is more than selling a business or a service, it requires a particular mindset and interpersonal skills to deal not only with the customers but also with members of their own and the franchisor’s team. In the chapter ‘Developing the Franchise’ Mr Marya advises that develop a very strong training program for training franchisees. This training information should be imparted to franchisees at the unit level. In the chapter ‘What Franchisees Need to Know’ Mr Marya says, “Analysis will help you investigate the state of your intended market and determine the demand for your franchise. So, if you are planning to franchise and want a quick authoritative reference guide before you decide to take the plunge, or while you are a existing franchisor or franchisee, reading this book will give you in a fortnight’s time what the author has distilled from 13 years of his professional practice. Truly, this is a book which is well timed and relevant.