Education Franchising Report 2011
INDIA has world's largest young population. Ironically, despite decades of efforts to offer education to all and billions of rupees being spent, the harsh reality is that India is still falling short in meeting the educational requirements of millions of its young people. In primary education, our national strategy for education and youth development has been too narrowly focused on an academic, classroom-based approach. At higher education level, our system places too much emphasis on a single pathway to success: attending and graduating from a three to four years of college. Yet only 30 per cent of young adults enroll for it. Meanwhile, the scope of vocationalization itself needs to be imbibed from the secondary education stage in India. This would call for a serious restructuring of the 'Education Policy' and education delivery.
The education sector offers a potent business opportunity to investors, which could become as big and lucrative as the telecom and retailing. This opportunity emanates from the fact that India youth still aspire to receive quality education and that the gap between the number of potentially employable people and corresponding training institutes available to train them is still wide. Therefore, educating Indian students en masse creates an immediate business opportunities in the education sector in both formal and informal education categories.
Partnerships enabled by franchising have played a pivotal role in expanding and strengthening the professional and supplemental education infrastructure in the country. However, some of the restrictive government legislations have been an impediment, resulting in the slow growth of franchising in K-12 and higher education sectors. When statistics read that 40 per cent of India's school-going population is trying to register in private schools, which are only 7 per cent of the total, and 11 per cent of the youth are able to enroll for higher education, a mismatch in demand-supply ratio for quality education becomes glaringly obvious. This very fact highlights how private participation can play a larger role and how franchising can facilitate the provision of quality education.
The first edition of 'Education Franchising Report 2009' served as a pertinent reference tool regarding education as an enterprise. In the second edition, we have added and upgraded the scope of opportunities that have lately come to exist in the Indian education sector, analysed the government's role in augmenting education growth in the Union Budget 2011-12, along with an updated directory.
'The Education Franchise Report 2011' gives the education sector, particularly enabled by franchising, the importance it has long deserved. The report is an endeavour to guide readers on the relevant issues and the relevant business opportunity the education sector presents to India's education and training systems. It covers everything from latest developments in education franchising to many broader and relevant issues which are required to be fashioned in a business when franchise route is used for growth. Case studies of original architects of education franchising in India provides an insight into how these organisations grew manifolds.
We have been amassing precious knowledge about franchising in the education sector, which we have put together in this report and feel that it would serve as a reference guide for all education companies looking at the potential of franchising. I urge all the members involved in the education industry to give their support to the 'Education Franchising Report 2011.'
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Chapter I - Education sector-An overview( 8-19 )
Constitutional structure 9
Economic planning for education sector 10
National knowledge network 11
Skill development 11
Indian education sector by 2020 13
Core education 13
Supplemental and non-core education 14
Public education 14
Indian IT education industry 15
Education cess 16
Indian education-market overview 17
Public private partnership 18
The way ahead 18
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Chapter II - Franchising in India ( 20-53 )
Growth of Indian franchising 23
Sector-wise growth in franchising 25
Geographical distribution 26
Age of franchise systems 26
Franchise laws in India 26
Key bodies for franchising 28
Franchise employment in India 29
Contribution to economy 33
Potential ahead 34
Inside the mind 37
Inside the mind of an Indian franchisor 37
Myths and realities about franchising 39
Franchise Insights 41
Inside the mind of a Indian franchisee 41
Franchisee life-cycle 42
Challenges faced by franchisees 44
Current trends 45
Franchisee behaviour 46
Background of franchisees: sector-wise 47
Risks associated with franchisees 48
Inside the mind of a franchise investor 48
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Chapter III - Business of education ( 54-83 )
Formal education system in India 55
Market size 56
Primary Educaton in India 57
Secondary school education 58
Senior secondary education 58
Regulations and authorities for opening a school 59
Key characters of secondary education 60
Higher education 61
Growth of higher education 63
Informal and non-formal education 66
Market potential pre-schools 66
Market potential: Coaching classes 67
Market potential: Tuitions 68
Market potential: Grad test preparations 68
Market potential: Post grad test prep 68
Market potential: Online tutoring 69
Market potential: IT training 70
Market potential: Vocational and professional skill training 71
Market potential: Multimedia/animation education 72
Market potential: Distance education 72
Market potential: E-learning 72
Foreign investment in education 73
Market potential: Books 74
Market potential: schools stationary 74
Venture upbeat on education sector 75
Way ahead 76
Corporate entering into education sector 80
Reforms to lead next level of growth 83
PE investment in education 83
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Chapter IV - How to franchise your education business ( 84-93 )
Size of education franchise industry 85
Geographical break-up of education franchise systems 85
Profit from franchising education concepts 86
Franchising education business 86
Getting ready 86
Choosing the right model 88
Full franchising model 88
Advisory on site selection 89
Advisory on renovation and set-up 89
Advisory on employment and training 89
Transfer of operation expertise 89
Transfer of programs 90
Training 90
Advisory on sourcing of materials 90
Advertisement and promotions 91
Audits 91
Termination of franchisee 91
Program licensing model 92
Franchise advantage to franchisee 92
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Chapter V - CASE STUDIES
How to share risk with the franchisee
How to make your franchise global
How to ensure quality through training
How to expand your idea
How to create a network of eduprenuers
How to innovate as you grow
How to unplug market potential
How to sustain growth in a long run
How to diversify as you grow
Directory

