Kwality Wall's

Hindustan Unilever limited is India's largest FMCG Company that touches life of every 2 out of 3 Indians.

Unilever's mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.
Our deep roots in local cultures and markets around the world give us our strong relationship with consumers and are the foundation for our future growth. We will bring our wealth of knowledge and international expertise to the service of local consumers - a truly multi-local multinational.
Our long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously.
To succeed also requires, we believe, the highest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment on which we have an impact.

This is our road to sustainable, profitable growth, creating long-term value for our shareholders, our people, and our business partners.


Power of the Heart Brand

Unilever is the global leader in Ice Creams with a portfolio of powerful brands such as -
1. Wall's,
2. Magnum
3. Paddle Pop
4. Cornetto
5. Ben & Jerry's

Ice Cream Parlour Concepts

Kwality Wall's is India's leading player in the Ice Cream Category. It has two Parlour concepts in India -
1. Swirl's
2. Kwality Wall's Parlours

Swirl's - This is a European concept that was launched in 1994 in Netherlands. It now has over 500 Parlours across the globe. It was launched in India in 2004, and there are now 51 Swirl's Parlours. The core concept of Swirl's is 'Create your Own' ice cream. Swirl's Parlours attempt to capture the 'on the move' consumer trends and are located at high footfall areas such as malls and shopping centers and are classified under the impulse range of products.

Area required - for Kiosk - 8ft X 8ft.
For Exclusive shop - min of 12 ft frontage and size of 100sft carpet Area
Investment - Kiosk - Rs.6 Lacs onwards
Exclusive shop - Rs.7 Lacs onwards

Kwality Wall's Parlours - There are over 300 Kwality Parlours in India which capture consumers with their delightful range of ice cream flavours and sundae. These Parlours attempt to capture 'on the move' and 'out and about' consumer trends and hence are either exclusive Parlours in colony/ residential markets or kiosks at multiplexes, mass malls, etc.

Area Required - For Kiosk/ SIS - at least 8ft by 6ft
For Exclusive shop - 150sft carpet with at least 10ft frontage.

Investment - For Kiosk/ SIS - Rs.2 to 2.5 Lacs
For Exclusive Shop - Rs.2.5 to 3.5 Lacs