Franchise Opportunities

Kwality Wall's

Category: Food And Beverages
Area Req: approx 80 (1 Sq Mtr = 10.76 Sq Ft.)
No. of Franchise Outlets : --
Investment: Rs. 2lac - Rs.5lac

 

Business Details

Hindustan Unilever limited is India's largest FMCG Company that touches life of every 2 out of 3 Indians.

Unilever's mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.
Our deep roots in local cultures and markets around the world give us our strong relationship with consumers and are the foundation for our future growth. We will bring our wealth of knowledge and international expertise to the service of local consumers - a truly multi-local multinational.
Our long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously.
To succeed also requires, we believe, the highest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment on which we have an impact.

This is our road to sustainable, profitable growth, creating long-term value for our shareholders, our people, and our business partners.


Power of the Heart Brand

Unilever is the global leader in Ice Creams with a portfolio of powerful brands such as -
1. Wall's,
2. Magnum
3. Paddle Pop
4. Cornetto
5. Ben & Jerry's

Ice Cream Parlour Concepts

Kwality Wall's is India's leading player in the Ice Cream Category. It has two Parlour concepts in India -
1. Swirl's
2. Kwality Wall's Parlours

Swirl's - This is a European concept that was launched in 1994 in Netherlands. It now has over 500 Parlours across the globe. It was launched in India in 2004, and there are now 51 Swirl's Parlours. The core concept of Swirl's is 'Create your Own' ice cream. Swirl's Parlours attempt to capture the 'on the move' consumer trends and are located at high footfall areas such as malls and shopping centers and are classified under the impulse range of products.

Area required - for Kiosk - 8ft X 8ft.
For Exclusive shop - min of 12 ft frontage and size of 100sft carpet Area
Investment - Kiosk - Rs.6 Lacs onwards
Exclusive shop - Rs.7 Lacs onwards

Kwality Wall's Parlours
- There are over 300 Kwality Parlours in India which capture consumers with their delightful range of ice cream flavours and sundae. These Parlours attempt to capture 'on the move' and 'out and about' consumer trends and hence are either exclusive Parlours in colony/ residential markets or kiosks at multiplexes, mass malls, etc.

Area Required - For Kiosk/ SIS - at least 8ft by 6ft
For Exclusive shop - 150sft carpet with at least 10ft frontage.

Investment
- For Kiosk/ SIS - Rs.2 to 2.5 Lacs
For Exclusive Shop - Rs.2.5 to 3.5 Lacs

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Kwality Wall's Investment Details

Date Commenced Operations : 1995
Date Commenced Frachising / Distribution : 2003
Are you looking for Franchise?
Unit
Area Investment Franchise/Brand Fee Royalty/Commission
Store Wise Rs. 2lac - Rs.5lac
What areas are available for Unit franchise? : Nationwide
Where are you looking for expansion?
North New Delhi, Haryana, Punjab, Uttaranchal
West , Maharashtra
East
South , Tamil Nadu
Center
Union Territories , Chandigarh
Is there exclusive territorial rightsgiven to a unit franchise? : Yes
Are any performance guarantees given to unit franchisees? : No
What is the anticipated percentage return on investment? : 30
What is the likely pay back period of capital for a unit franchise? : 1.5 to 2
Are there other investment requirements? : 0

Kwality Wall's Property Details

What type of property is required for this franchise opportunity? : High street, Atrium and Malls
Floor area requirement : approx 80 . (1 Sq Meter = 10.76 Sq Ft.)
Preferred location of unit franchised outlet:? : High street, Atrium and Malls

Kwality Wall's Training Details

Do you currently have detailed Operating Manuals for franchisees? : Yes
Where is the franchisee training done? :
Is field assistance available for franchisees? : No
Will someone from Head Office assist me when I open my franchise? : Yes
What IT systems do you presently have that will be included in the franchise? :

Kwality Wall's Other Details

Do you have a standard Franchise Agreement? : Yes
How long is the franchise term for? : 3Life time
Is the term renewable? : Yes

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