One of the Largest Makers & Marketers of Innerwear and apparels in the world. Maxwell has six regional offices, three production bases, state-of-the-art technology right from developing cotton to finished garments. A vast distribution network and dedicated research team that's constantly innovating. We are known the world over for our exquisite range of innerwear and apparels. We own and market some of the best global innerwear brands like Vanity Fair, Daisee Dee, Lovable, VIP complete range, Frenchie X, etc. Live-in (Microtex India ltd) is the apparel brand of the group; launched in 1998 that created an impact on the consumers from day one. The Group has signed up international apparel brands like Vanity Fair Fashions, Elle, Dim, etc that will be launched shortly.