No. of Franchise Outlets: 20-50
Investment: Rs. 30lac - Rs. 50lac
The City brings Singapore exciting, first-of-its-kind playtime experiences for children – both fun and educational at the same time! Designed for two to eight year-olds, The City is an interactive learning playground that recognizes the importance of high-quality role play. Meaningful stimulus is provided for fostering children’s emerging senses and skills in their early formative years.
Within The City, young children can try out different adult roles and professions in a fun, safe environment. Creativity and imagination are promoted to positively enhance growth and development. Children can transform themselves into Cooks, Cashiers, Doctors, Nurses or Policemen, dressed in the respective uniforms and outfits. They can drive on mini streets, navigate traffic signs and lights, and explore small-scale real-life locations; such as the supermarket, café, beauty salon, medical clinic and much more! We create locations for realistic situations where children learn and have fun.
About the concept
Why Role Play? Play is fundamental to the growth and development of children. Scientific research shows that role play engages many parts of the brain – facilitating sensory-motor integration along with cognitive, emotional, and language development of a young child. When immersed in an environment designed to stimulate imagination and curiosity, a child learns through the best way possible: Meaningful Fun!
So many socially interactive activities in The City!
Children will be able to apply different strategies and approaches such as planning, working together, negotiation, problem-solving, learning literacy, math, and other academic-related skills.
How The City educates your child:
Imagination Stations at The City allow a child’s creativity to run wild! Organized or free play, each child learns at his or her own pace. We also offer daily learning development activities on various subjects of interest to children, along with monthly playtime-educational themes.
A message for School Administrators
The City is designed to supplement your classroom by bringing the world around our children to life. Here at The City, you are encouraged to provide the children in your care with exploration having no boundaries. The City is designed to help them learn more about the very things you teach them in your classroom.