No. of Franchise Outlets: 200( approx MBO)
Investment: Rs. 30lac - Rs. 50lac
Skechers is Americas No. 1 fashion & lifestyle brand. Internationally Skechers is available in more than 150 countries and sells over 3000 designs in a year.
Skechers came to India in October 2012 and has been busy making inroads in the Indian footwear industry. The company is aggressive on marketing & advertising of its products. They have employed efficient media vehicles to reach out to the target audience which involves TV advertisement on various channels including advertisement during IPL, multi city Press & Radio advertisements plus engaging online campaigns. Skechers was also honoured with, “IMAGES Most Admired Fashion brand of the Year” at the India Fashion Awards 2013.
Apart from its wide range of shoes Skechers is also known for its product quality. The products sold in India are 100% imports from global production facilities and adhere to the stringent quality standards set by the brand.
Skechers offers shoes for –
- Performance - Shoes meant for running, walking & gymming
- Sport – Casual looking sporty shoes, they also double up as multi-purpose shoes
- Lifestyle – This needs no introduction as Skechers is world famous for its Lifestyle shoes
- Kids – With funky cartoon characters as ambassadors Kids range of shoes are an international craze
All these shoes are high on design & innovation yet comfortable for the feet. Priced aptly for the Indian market, they are being retailed through 200 (approx.) multi brand outlets across the country.
Backed by international heritage, Skechers is committed to building strong brand in India. The company will continue to reach out to the customers using TV, Print, Radio & Digital.
Skechers is in a growth phase and is looking for distributors & franchise to be a part of this growth story.