Verve Integrated Marketing Services Pvt Ltd
No. of Franchise Outlets: 3
Investment: Rs. 2lac - Rs.5lac
PRIMOKNOT IS ONE OF THE LEADING AND FASTEST-GROWING START UP FASHION HOUSE IN INDIA. WITH ITS UMBRELLA BRAND “PK PRIMOKNOT” , THE COMPANY ADDRESSES COMPLEMENTARY TARGET GROUPS OF WOMEN FROM 20 TO 40 YEARS OF AGE IN THE INDO western fashon category
With its brands, the company operates in 4 cities in north india. PRIMOKNOT brand is available exclusively from 8 proprietary retail stores in Delhi NCR and Punjab. Alongside the company has decided to leverage its brand strength by setting up 150 more stores in the next 48 months in north india with a mix of proprietary and franchise stores. Company is planning to raise Rs 200 crores through private equity route. PK Primoknot brand is also currently available on few ecommerce platforms and now company will be investing substantial resources to expand its presence on ecommerce platforms and also will be launching its own ecommerce portal for its customers. Beta version of this portal has already been tested and now it will go live very soon.
PRIMOKNOT has presented itself with a new brand identity since June 2013. With the further development of its core brand, PRIMOKNOT is strengthening its relevant fashion profile and positioning itself as a “new urban player”. The new brand attitude reflects the slogan which appeals to self-confident target groups with a high affinity for lifestyle and fashion: “Fashion you can move in”. PRIMOKNOT styles are more detailed, clearer and more fashionable..
As a start up PK PRIMOKNOT has been riding high on the decent performance by clocking a combined sale of Rs approximately 30 crores in the last 3 fiscal years 2013, 2014 and 2015, the company has spent huge amount of resources in doing lot of research on the product categories, market segmentation and their respective acceptable prices for the target consumers.