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About Us:
GrapeFruit Technologies has launched an online platform, to enable women as entrepreneurs instead of simply being Home Makers. Found by three enthusiastic entrepreneurs, Ovenbell is Homemakers’ platform to offer the best and healthy home-cooked food daily to consumers.
The three founders of the platform Pratik Jain (co-founder and technology head), Ravi Arora (co-founder and operations head) and Sandeep Shah (co-founder and strategist) are not only techies but are also foodies. Their food and technology venture, GrapeFruit Technologies, under Ovenbell, has tried to bridge the gap between consumers seeking affordable & home-cooked food and homemakers making healthy, guilt-free and customizable food.
Earlier, as a pilot, Ovenbell was launched as an online platform, 'Zayka' in September 2015 with an attempt to understand the market. It was found that there was a lot of scope of improvement in the processes. It has been rechristened and launched again with several modifications based on users’ feedback, mostly towards fulfillment processes. Also, instead of a pilot in two areas of Ahmedabad, today we are present in almost 41 localities in 8 zones.
At present, Ovenbell has 50 chefs making over 750 dishes with new chefs getting added by the day. Ovenbell offers varied cuisines. The online platform also offers Cakes, Pastries, Chocolates, and Snacks.
All Chefs are scanned thoroughly and audit of their Kitchen is conducted and a test survey of their food is done. Once a positive review is received, FSSAI registration ensues. Along with this, the home chef is trained in best practices of cooking and operations training of uploading their dishes on Ovenbell, the online portal has created unique landing page for each chef from where they can control which dishes they would like to offer, at what price and on which day, in which meal slot. Nobody is forced to offer anything beyond her will. This way, the chefs take positive interest and love to cook for the consumer.
For the consumer, the process is an extremely quick, three-click process. Once an order is confirmed, Home Chef and Ovenbell’s logistics team receive text messages with full order details. Post this, it is the synchronization between Ovenbell’s trained Logistics team and the Chef that ensures that the food is delivered on or before time to the consumer in hygienically packed containers along with necessary accessories.
Operations Commenced On 2015
Franchise Commenced On 2015
Investment INR 5lakh - 10lakh
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 100 %
Likely pay back period of capital for a Unit Franchise 1 - 2 Years
Delhi, Haryana, Himachal Pradesh, Punjab, Uttaranchal
Kerala, Karnataka, Tamil Nadu
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Rented
Preferred location of unit franchise outlet Any Location
Detailed operating manuals for franchisees Yes
Franchisee training location On Site
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? Lifetime
Is the term renewable? Yes
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