No. of Franchise Outlets: No Outlets
Investment: Rs. 5lac - Rs. 10lac
GrapeFruit Technologies has launched an online platform, www.ovenbell.com, to enable women as entrepreneurs instead of simply being Home Makers. Found by three enthusiastic entrepreneurs, Ovenbell is Home makers’ platform to offer best and healthy home-cooked food daily to consumers.
The three founders of the platform Pratik Jain (co-founder and technology head), Ravi Arora (co-founder and operations head) and Sandeep Shah (co-founder and strategist) are not only techies but are also foodies. Their food and technology venture, GrapeFruit Technologies, under Ovenbell, has tried to bridge the gap between consumers seeking affordable & home-cooked food and home makers making healthy, guilt-free and customizable food.
Earlier, as a pilot, Ovenbell was launched as “zaykaa.com” in September 2015 with an attempt to understand the market. It was found that there was a lot of scope of improvement in the processes. It has been rechristened and launched again with several modifications based on users’ feedback, mostly towards fulfillment processes. Also, instead of a pilot in two area of Ahmedabad, today we are present in almost 41 localities in 8 zones.
At present, Ovenbell has 50 chefs making over 750 dishes with new chefs getting added by the day. Ovenbell offers varied cuisines. The online platform also offers Cakes, Pastries, Chocolates and Snacks.
All Chefs are scanned thoroughly and audit of their Kitchen is conducted and a test survey of their food is done for ?rst ?ve days. Once positive review is received, FSSAI registration is ensued. Along with this, the home chef is trained in best practices of cooking and operations training of uploading their dishes on Ovenbell,
The online portal has created unique landing page for each chef from where they can control which dishes they would like to offer, at what price and on which day, in which meal slot. Nobody is forced to offer anything beyond her will. This way, the chefs take positive interest and love to cook for the consumer. Chefs are also rated by Consumers so that it builds a future reference on what to expect. This rating is re?ected on the Chef’s page. Android App & iOS Apps are read
For consumer, the process is an extremely quick, three-click process. Once order is con?rmed, Home Chef and Ovenbell’s logistics team receives text messages with full order details. Post this, it is the synchronization between Ovenbell’s trained Logistics team and the Chef that ensure that the food is delivered on or before time to the consumer in hygienically packed containers along with necessary accessories.
ABOUT THE PROMOTERS
All promoters are in love with Ahmedabad; primary reason why this startup has been started here.
Pratik is an IT whizkid who has made various Online platforms and Apps for international clients in past few years. His company Bitwise Solutions has been instrumental in building various innovative online Games too. Pratik is responsible for IT platform, Branding and Digital Marketing
Ravi comes from Education industry where he has interacted with various schools and parents all through his working life. He has been associated with Science Olympiad Foundation. He is gifted with an eye for detail. Ravi is responsible for Chef Enrollments, Operations & Logistics
Sandeep is an entrepreneur, a Technology enthusiast, an Angel investor, Founder director of Optimized Solutions Pvt Ltd and a product of Indian Institute of Management, Calcutta where he did his majors in Marketing & Strategy. After brief stint at IBM, Sandeep returned to Ahmedabad, his hometown and started his venture that offers high-tech solutions on Energy & Automation. Sandeep is responsible for Strategy, Finance, Branding and Business Development.