No. of Franchise Outlets: Less than 10
Investment: Rs. 50lac - Rs. 1 Cr.
Franchisee Invited India’s Premium Hyper-pigmentation Treatment Expert
The Melblok Brand
Melblok is a skin care brand for people with pigmentation to both treat and care for pigmentation prone skin. Melblok’s main product the ‘Advanced Home-KitTM ‘and its ‘Professional Sessions’ done at its Melblok Center works at the basal layer of the skin providing pigment producing Melanocyte cells and the surrounding skin cells just the right conditions to help them become normal again and revert back to a healthier young form a more natural approach to skin care. Through this, Melblok’s skin care system reduces excess pigmentation at the root cause and makes skin naturally bright and even-toned. At the same time Melblok works on the entire skin to help reduce roughness, lines, wrinkles, open-pores, acne and other skin imperfections. Users feel the change in the first 7 days and significant results within 30 days. The Melblok systems helps people of any skin type get clear, bright and even-toned skin, which is also smooth, firm and young with a healthy pink radiance.
Melblok is perfectly situated to be a global pigmentation brand especially owing to its fundamentals developed on Indian Skin. Indian skin is diverse; with over 2,000 ethnic groups spread across India, speaking close to 1,652 languages, with skin tones ranging from the lightest the darkest and with races from all over the world, India has probably the highest ethnic and cultural diversity than any other country in the world! If a solution is successful in reducing excess pigmentation in Indian skin, it will most likely work on any skin! Which is the reason Melblok’s products and service offerings are already being sold internationally.
Anti-Pigmentation, Fairness & Brand Ethics
Almost all cosmetic brands these days have products for reducing pigmentation such as dark spots, age marks, tanning, etc., and some brands have gone to the extent of being built entirely on the ‘Fairness’ myth perpetuated by the Asian desire for whiter skin. How effective they are being a very questionable topic. Owing to this lack of efficacy, many such brands have misused people’s aspirations for monetary gains. Ratti wants to stand out of the crowd by making ethical cosmetics. Ethical not only in the traditional sense of being free from animal derived ingredients but also by being free of baseless claims and being true to people’s interests. This has resulted in the Melblok brand, the only brand exclusively for pigmentation prone skin - a more realistic representation of what a skin care brand for improving skin tone should be like. One of Melblok’s taglines is “Love the skin you’re in”. Melblok helps people attain their Natural Skin tone that is clear, free of pigmentation and beaming with good health, not “fair skin” which is naturally impossible!