No. of Franchise Outlets: Less than 10
Investment: Rs. 1 Cr. - Rs. 2 Cr
An Established & Celebrated Pub Brewery
Inspired by Irish Breweries
Amazing Concept | Profitable Venture | Incredible Returns
Fuelling the Growth of
Beer Industry in India
The beer industry in India can be largely segregated into mild and strong beer segments with the latter having a greater market share (40:60 ratio). During FY04-14, the Indian beer market has grown at a CAGR of 12%.
As per estimates, the Indian beer market is one of the fastest growing in the Asia Pacific region with one of the lowest per capita consumption. This provides enormous scope for brewing industry in India, as India with PCC of 1.9 litres per annum and average population growth of ~1.1% in the next decade provides tremendous scope for growth.
Driven by change in lifestyle and growth in disposable incomes, per capita consumption of beer is expected to grow to 2.5 litre in 2018 from 1.2 litre in 2008.
Further, industry volumes are expected to grow at a CAGR of ~8% over FY15-30. Consequently, per capita consumption is expected to improve to 6.2 litres during the same period.
Meanwhile, microbreweries or craft breweries are gaining popularity in India, taking on the traditional giants that have dominated the industry for decades. A recent study conducted by yeast expert Alltech, discovered that there are more than 10,000 craft breweries worldwide. Of these, 86% are in North America and Europe.
Unfortunately, India and China rank amongst top 10 countries in population and GDP, yet neither country has more than 60 craft breweries.
With growing number of people demanding wider choice and quality in beer, people are preferring microbreweries, which can create about 2,000 different varieties of beer.
Realizing the potential and demand in India, Cerveza Brewery and Restaurant LLP has launched their Pub Brewery called Irish Village in Pune
Eat. Drink. Enjoy.
Irish Village Pub Brewery, a venture of Cerveza Brewery and Restaurant LLP, is an established & celebrated restro-bar known for its fresh Irish Beer, made in their own microbrewery.
Spread across a massive area of 40,000 sq ft in Pune, Irish Village is largely thronged by youngsters and professionals, who like to chill out over drinks and delicious food, along with great live music and band.
Set up as old Irish traditional bar, Irish Village premise has wooden furnishings, which gives it true Irish look and feel. Unlike other bars, Irish Village has huge outdoor seating capacity that looks extremely wonderful during evening time. Adding to the ambience is big Irish flag hanging below the ceiling at Pub’s entrance.
The restaurant staff follows strict standards for hygiene and clear distinction in ingredients used in brewery. In fact, the quality of raw materials is monitored regularly to ensure original beer taste.
For those who want to spend some lazy time chatting with friends while enjoying brunch, Irish Village offers authentic delicacies from across the world, including the best Italian cuisine. The Pub’s menu has quite a few dishes that make it popular. Amongst others, the Pub serves wonderful T-bones and sirloins, with great complexity of flavor, which one can wash down with first-class Californian reds.
Bites to Start: Peri Peri Wing, Beer Batter Fish Finger, Chicken Goujons, Chick in a Blanket, Boxty Burger
Main Menu: Sumac Crusted Grilled Chicken, Rattling Chicken, Irish Drunken Potatoes, Boxty Sizzler
Red Brick Lane Pizza: Farmers Pizza, Provincial BBQ Chicken Pizza, Irish Meat Feast, Cheese/Olives/Gherkins
Irish Village is divided into three sections: AC, Live and Garden. The guests have options of beers to choose from, as they are offered 4 to 5 beer samples to taste, deepening on their choice, they can order. In addition to beers, one can also get a wide variety of liquors, wines, cocktails and mocktails.
What’s more, the Irish Village provides their guests an opportunity to take the brewery tour and witness how beer is made within the premises.
Irish Village is conceptualized & promoted by a young and experienced team of professionals, having rich experience in the F&B domain. The team is committed to scale their operations by opening up multiple outlets at different locations in India.
Expanding Footprint across India
“Seeing the great response and appreciation received so far, we have decided to expand our presence across India through franchising. To facilitate our franchisees, we have devised a franchise development program, which will ensure proper training and support, resulting in mutual growth and profitability. We hereby invite budding entrepreneurs and existing restaurant owners to be a part of our ambitious venture.” – Rau More, Co-Founder & Partner, Irish Village
After making its successful debut in Pune, Irish Village management is moving ahead with massive expansion plans.
Great Reasons to Partner with Irish Village
Popular Brand: Irish Village is a young & popular brand loved by working professionals and youngsters and for its ambience, fresh beers and global cuisines.
Experienced Management: Irish Village management has great industry knowledge and rich experience in the F&B business.
Great Opportunity: Irish Village franchise is a low risk opportunity with great profit potential, rapid growth with long-term stability.
Recession-free: F&B business is unaffected by the ups & downs of an economy, as food and socializing are necessities of life.
Professional Team: Irish Village has well trained & professional team of brewers and chefs, responsible for creating the real magic in all their offerings.
- •Support System: Irish Village management is committed to offering complete guidance and operational support to franchisees, for mutual growth and profitability.