No. of Franchise Outlets: --
Investment: Rs. 1 Cr. - Rs. 2 Cr
DIVA’NI – INDIA’ S FIRST CINEMA INSPIRED FASHION BRAND
To carry another legacy along with setting a new fashion statement, Yash Raj Films (YRF) tied up with KBSH Pvt. Ltd. and created India’s first cinema inspired fashion label – Diva’ni. This association aims to serenade the splendor of Indian cinema through aspirational fashion and to create a brand that is infused with the spirit of Bollywood, amalgamated with a glamour quotient that fashion adds to it.
Diva’ni is a reflection of the rich heritage, associated with both these esteemed names, that celebrates the glitz, glamour, elegance, youthfulness, and spirit of women, reverberated by the longstanding union of fashion and cinema.
Taking inspiration from the rich Indian traditions and keeping them alive in the form of Divani's exquisite ensembles, YRF & KBSH together present an exclusive experience to Indian and international audiences.
The brand strives to make women feel like a diva, an epitome of pure elegance and beauty.
Diva’ni is truly inspired by the vision of late Shri Yash Chopra who envisioned that women were God’s most beautiful creation and adorned his actresses with the stunning ensembles, which on their own have become famous and iconic for the rest of the world. His idea directs Diva’ni to create bespoke masterpieces allowing every woman to escape from the humdrum of reality, to the appeal and aesthetics of beautiful Indian cinema.
REASONS TO PARTNER WITH DIVA'NI
The dual linkage with the brand is in itself a USP to join hands with Divani's many traits, which include :
- First mover advantage as it is the first cinema inspired fashion brand.
- India’s first styling lounge ( First Lady by Diva’ni ) offering exclusive customized styling services.
- Experience & expertise of YRF and KBSH in their respective fields bringing with them a combination of Indian cinema’s larger than life grandeur along with over five decades of Indian craftsmanship.
- Unique, strong and diversified product mix.
- Caters to huge fan base of Bollywood through cinema- inspired apparel collection.
- Offers high margin business.
- Tapping lifestyle industry growth potential.
- Management involvement and guidance in all areas of operations offers 360 degree solution to franchisees.
- Offers 360 degree solution to franchisees.
To grow via franchise model, Diva’ni offers three kinds of business venture options to its franchise partners. A partner can take large or small exclusive showroom franchise. The brand has also opened the doors for Shop – in – shop franchise partnership with premium multi brand outlets.
Small Exclusive Showroom
Minimum Area :- 1600sqft.
Franchise Fee :- INR 3Lakhs
Total Investment :- INR 1.5 - 2 Crore
First Year ROI :- 25%
Payback Period :- 2.5 - 3 Years