-301 Degree Fahrenheit
No. of Franchise Outlets: 1
Investment: Rs. 10lac - Rs. 20lac
-301°F specializes In live Ice-cream' making with the help of liquid nitrogen technology for ice-cream freezing. Each scoop is made fresh at the moment of consumption. through innovative techniques of ice-cream freezing. At -301°F, not even a single scoop Is stored for later consumption!!
How -301°F is different from other ice-cream parlors in the lot?
Does a regular ice-cream parlor make fresh ice-cream live in front of a customer- without storing any ice-cream?
The most probable answer would be In negative. This is what -301°F brings for the consumers. a unique experience in the town of an amazing ice-cream parlor where one can relish the delectable taste of a cold delight. The ice-cream here is fresh as a dew drop because the same is made live. right in front of the eyes of consumers.
Comprehensive Franchisor Support
-301°F (The franchisor) will provide extensive support to the franchisee for mutual growth and profitability based on the following parameters:
Set up: The franchisor will help franchisees choose the best location to grow their business and also assist them with set up operations Including designing of the outlet.
Training: The franchisor will assist the franchisees In training the staff at the outlet. Refresher training would be conducted from time to time.
Supply & Sourcing: The franchisor will facilitate franchisees in cost-effective sourcing of raw materials through trusted and rellabie suppliers.
Equipment: The franchisor will provide franchisees extensive support for equipment sourcing required for operations.
Marketing: To save franchisees from costs of experimenting, the franchisor will share its experience & knowledge on how to market and communicate the restaurant proposition.
Operations Manual: The franchisor will provide an Operations Manual containing mandatory and suggested specifications, standards, operating procedures and rules for running the franchise operations smoothly.
Advertising & Promotions: The franchisor will organize events specific to marketing/ branding for -301°F of the regional/ national level. This will Include participation in the relevant events, tie ups with magazines/newspapers and extensive online marketing campaign to promote each franchisee outlet.