Search result: Maintain Standardisation
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Luxury at its best
An interesting trend emerging in the luxury retail market is in ‘the bridge to luxury’ segment. Many luxury brands are engaging consumers by offering products with pricing that bridge the super-premium to luxury price segment. FRETTE has successfully employed...
December 24, 2012
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Protect your brand against dilution
Every franchisor needs to protect the real essence of the brand. It can be possible only when he designs a right business model and also standardises the franchise agreement. Read on to know more......
December 21, 2012
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Trust holds key to profitable franchise biz
A successful franchise business stands on the pillars of trust between the company and its franchise partners. The franchisor entrusts a franchisee to grow and protect his brand while a franchisee hands over his livelihood to the brand owner. Read on......
December 14, 2012
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Express way to quick success
Offering quick and ready-to-eat services to the people who are always on the move, Coffee Day Xpress (CDX) is a brand for the young and the young at heart. Read on to know more about the brand’s growth and success journey via franchising....
November 30, 2012
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Experience and expertise ensure franchise success
Business owners enter the franchise domain with high aspirations. However franchising being a specialised business model needs complete understanding of the concept which most of the business owners do not have (more than at a surface level) and they soon face...
September 28, 2012
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Plan the e-newsletter with care
E-newsletter is the latest promotional technique which is getting popular among business owners. Franchisors are also not free from the impact of this emerging practice. E-newsletters targets huge audience with a personal touch. Read on to know how......
September 21, 2012
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Steering success through franchisees
A successful franchise system calls for profitable franchisees. Franchisees’ success is franchisor’s responsibility. Franchisor need to take each and every effort to make his franchisees profitable. Learn how...
August 17, 2012
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Renovate, innovate and propagate for biz success
Everything calls for a change and up-gradation, and even well established businesses are not distinct to it. Any business strategy, no matter how successful it is needs renovation and a revamp. Business owners including franchisors are always on the look out...
August 13, 2012
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Happy consumers make happy franchisees
Customer satisfaction is of utmost importance for any business owner, retailers or service provider. Franchise is not an exception. An unhappy customer can bring negative impact to franchisee and may lead to break up of franchise agreement. Explore more...
July 30, 2012
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Perfect partners develop profitable franchise
Both franchisors as well as franchisees look forward for a strong franchise relationship but it is not always possible. However, to have a successful business it is essential to maintain healthy relationship with each other. Read on to know about the ways to...
July 16, 2012
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