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Genuinely generating profits

Tags: consumer electronic durables, Genuine Factory Seconds, Dinghy Retails, Skydeelz, franchising, Franchise requisites

BY Abha Garyali | June 29, 2012 | comments ( 11 ) |

Genuinely generating profits

Increasing dependability on consumer durables and home appliances has led to the emergence of number of big brands in this industry. However, buying these goods from retail outlets is quite expensive. Therefore the concept of ‘Genuine Factory Seconds’ has emerged in consumer durables. Read on to know more

Consumer electronic durables have become more of a necessity than a luxury today. Electronic goods like home appliances, laptops, mobiles, LCD/LED, plasma, TV, Music system, DVD players, microwaves, refrigerators, washing machine, AC, computers(Desk top /Laptops/Net book), and other small appliances like juicer mixer grinder, toasters, coffee makers, irons, hand blender, food processor, OTG etc have made our life easier and more dependent on them.

Buying a consumer durable from a retail outlet is quite expensive and everyone is not able to afford. However, considering the need and growing demand and to make everyone experience the advantages of consumer durables the concept of ‘Genuine factory second’ of consumer durable electronic gadgets has emerged.

‘Genuine factory second’ means products that are over produced, over imported, obsolete model, packaging damage, light scratch or dent on outer body but are functionally performing like other branded products. These products are certified by manufacturer also.

Pioneering the concept

Dinghy Retails Private Limited with its brand name ‘Skydeelz’ has become the pioneer company in the unique field of ‘Genuine factory second’ of consumer durable electronic gadgets. The brand has partnered with world renowned and trusted major business partners like LG, Samsung, Panasonic, Whirlpool, Voltas, Sanyo, Philips, Electrolux,  Black and Decker, Inalsa, Maharaja Whiteline, Usha International/lexus, Lenovo, Acer, Dell, Nokia etc.

Beni Kinha, MD and Chief ‘Deelz’ Officer said: “The industry is growing over 20 per cent of year on year and as we are pioneer in ‘organized factory seconds retail’, we are growing much faster than the industry pace.”

Concept of Genuine factory second

Being a novel concept, not many have heard of this unique but lucrative business opportunity in consumer electronic field, till now. However, now people understand the concept and are readily buying products from ‘Genuine factory second’.  The products sold at these outlets are products that are manufactured in surplus quantity, having small packing damages, scratches but are functionally performing fine. These products are certified by manufacturer also.

Factory second in apparel has become quite popular as well as successful with consumers accepting the concept of branded clothes at discounted prices from few retail stores due to slight damage. Therefore, this concept is sure to be successful in branded electronic goods, which are highly priced but essential.

Why opt for franchising?

Skydeelz, the brand popularising the concept of genuine factory seconds took the franchise route in 2011. In its short journey till now, the company has expanded with 23 franchise stores and two company owned outlets. About taking the franchise route Kinha shared: “Franchising offers extension of brand, sharing of responsibility as well as profits. Moreover, having a local representation makes difference as he understands the needs of local people of that city/town etc.”

Franchise requisites

Aspirants who are interested in electronic goods, along with passion for business can surely take up the franchise of genuine factory seconds for a rewarding future. Along with zeal of running the business, the franchisee also requires an investment of Rs 25 lakh, which would include a one-time franchise fee of Rs two lakh. In addition to investment, an area of 1,000 sq. ft is also needed to store as well as display the product range.

To conclude it can be said that the concept of factory seconds may be quite new but is sure to be successful in the years to come. This can be guaranteed seeing the craze of all classes of people for branded electronic goods. It may not be possible for a person belonging to middle class to own branded refrigerators, mobiles, TV, laptops, microwave ovens etc. However, with the emergence of the unique concept of ‘Genuine factory seconds’, consumers are sure to realize their dream of possessing branded goods. Aspirants who have the foresight to acknowledge this golden biz opportunity are sure to reap innumerable benefits in years to come.


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Please add your comment

Lata Chahal
October 12, 2013 at 3:42 pm

Reply |  

I have space at best location on main road in Mumbai and interested to buy A.C Franchise . I am fully Interested please contact me as soon as possible and give the entire details about business.

Mahammad Musthafa
August 03, 2013 at 7:38 am

Reply |  

Sir, my name is Musthafa.i am from sullia talq, manglore dist, karnataka state. I m interested to open your products showroom.

June 03, 2013 at 9:41 am

Reply |  

It seems to be a good concept.. if you could please get in touch with me, we could get into the details of it.. Thank you..

Abhishek Singh
February 04, 2013 at 11:52 pm

Reply |  

I have space at best location on main road Rohini new delhi and intrested to open a showroom I am fully Intrested please contact me as soon as possible and give the entire details about buisness.

sanchit bawari
January 06, 2013 at 1:06 am

Reply |  

i want it plz reply

Srinivasa Rao Bangaru
December 11, 2012 at 5:00 pm

Reply |  

plz explain to me in detail like, why wud someone buy seconds when firsts are getting cheaper day by day? will we be able to give them warranties? what wud be the difference in rates between the firsts and seconds? what wud be our margin? etc etc..

Pankaj Sharma
December 01, 2012 at 11:20 am

Reply |  

I am genuinely interested. Need more details. Please be in touch.

Manohar Chatwani
November 18, 2012 at 2:09 pm

Reply |  

I m intrested, and I want dealership in my country and even I also have that proper space and investment capital as your company demand,s

September 12, 2012 at 8:55 pm

Reply |  


July 16, 2012 at 11:55 pm

Reply |  

i am intrested,call me

benoy john
July 11, 2012 at 9:43 am

Reply |  

plz explain to me in detail like, why wud someone buy seconds when firsts are getting cheaper day by day? will we be able to give them warranties? what wud be the difference in rates between the firsts and seconds? what wud be our margin? etc etc..

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