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Biz Opportunity In Kitchen Comforts

Tags: modular kitchen franchise, successful biz, Anand Ambekar, Director, Adeetyas Kitchen System, Key franchise, franchisors, franchising, franchise brands, franchise business opportunity, New franchisees, franchise concepts, franchise fees

BY Abha Garyali | June 11, 2010 | comments ( 37 ) |

Biz Opportunity In Kitchen Comforts

The concept of modular kitchen franchise picked up recently, that too predominantly in elite urban India. Gradually, it is percolating down to the upper middle class as well. This provides for perfect ingredients for a successful biz concept.

Rising population and lack of free space has lead to compact houses, especially in metros. Add to it the fact that in majority of cases, both the couples are working, leaving not enough time to be spent in kitchen. This has created a demand for modular kitchen and thus the rise of franchising business in this industry. Though the concept is comparatively new but has shown rapid growth in a short span.

Origin in India

The concept of modular kitchens was introduced in India in Maharashtra around 1985. Initially, it was popular only in mega cities but in the past 10 years, it has rapidly become a part of almost every household in metros and even upper middle class. Gradually, the western concept is taking up a new shape to fit in the Indian market. Modular kitchen essentially consists of different types of fixtures and modulars, which are fitted together to form a design. Good interiors, equipments and attractive designs are the key components that work well for customers.

Growth factors

The growth in this segment can be attributed to various factors. The lifestyle in big cities has changed drastically over the years. There has been a rapid increase in the number of working women, which means less time to work in kitchen. So, the idea of a modern kitchen full of electric gadgets that makes cooking easier and less time consuming became all the more appealing. Decreasing size of houses is another factor that encouraged customers to adopt modular kitchens. Modular kitchens offer ease, comfort and beauty in small size that ensures optimum utilisation of the available space.

Key franchise features

Some of the successful franchise brands in this category include Kohler Kitchen franchise, H&R Johnson’s, Adeetyas Kitchen System, Godrej Interio, TTK Prestige. According to Anand Ambekar, Director, Adeetyas Kitchen System, “We were among the first to start franchising in the kitchen segment and announced our franchise programme in August 2006. Since the concept is still nascent, the sector offers abundant opportunities that can be successfully tapped by franchisees.” Adeetyas Kitchen System presently has 10 outlets in the country.

Modular kitchen franchising is different from other franchises as there is a lot more dependence of customers on the franchisees. The customers not only depend on them for selecting fixtures for their kitchen but also for installing modular fixtures in the available space. This means, customer handling is a key area which franchisees need to specialise in. Plus, this concept is more dependent on technology, creating modular concepts require a set of software. So, proper technical training is a must before starting the franchise. Another distinct feature in this franchise business opportunity is that it is more urban and women-centric.

Support required

The franchisors are expanding fast as it’s still an untapped segment. Franchisees in this area are more dependent on the franchisor and his team for proper knowledge, training and installation of modular formats. He also needs help in site selection, setting up of a showroom within a stipulated timeframe, developing marketing strategies, displays, promotions and corporate advertisement.

Space and infrastructure

Buying a franchise business of a modular kitchen brand does not need extra qualification and training. Ambedkar says, “A minimum space of about 500 sq.ft is needed at a good location. One-time franchise fees is Rs 1.25 lakh besides the display expenses of Rs 1.75 lakh. We also need an infrastructure provision for the set-up which amounts to Rs 3.25 lakh.” New franchisees should also have basic knowledge of the modular kitchens concept, though training and support is provided by franchisors.

The sector has immense potential given its nascent growth. Tackling huge demand for modular kitchens require new and enterprising players, who are ready to exploit the segment with their commitment and business acumen.

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Please add your comment

eqbal hussain
June 26, 2014 at 11:44 pm

Reply |  

I m interested.Please send all details.

March 31, 2014 at 3:55 pm

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shop available in nanded city, Pune Pls. send me the detail,

sapan nema
August 01, 2013 at 1:14 pm

Reply |  

Sir, Since I am associated with retail field for a long time, I am sicerely looking forward for this franchise oppurtuniy.plz send me all information to your product

August 01, 2013 at 11:44 am

Reply |  

i am interested in franchise in warangal(AP) send full details

January 05, 2013 at 12:39 am

Reply |  

my shop in hw. lean i m int.

dear sir i have aspace at bangalore if u giving any franchise in modular kitchen firniture please contact
November 30, 2012 at 10:11 pm

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franchise required

September 15, 2012 at 8:33 pm

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Hi,\r\nwe are architecture consultancy firm in Nanded maharastra.\r\nIam interested in the moduler kitchen franchise here. pls send me the details of same.

July 04, 2012 at 4:17 pm

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you can contact hincasa for opportunity

Ramesh khubani
June 10, 2012 at 2:31 pm

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Showroom available in Indore (MP) Sapna-Sangeeta area Tower Square.

April 24, 2012 at 2:55 pm

Reply |  

Thanks for your post. I would like to comment that the price of car irnunasce varies greatly from one irnunasce policy to another, due to the fact there are so many different facets which play a role in the overall cost. Such as, the make and model of the auto will have a large bearing on the cost. A reliable outdated family car or truck will have a less expensive premium than the usual flashy sports vehicle.

rajender singh
September 30, 2011 at 10:12 pm

Reply |  

Pls. send me the detail,

sumit bansal
July 19, 2011 at 11:08 pm

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my uncle has a bath concept business in chandigarh , and i want to introduce myself with modular kitchens business there ...
please send me necessary details to my email-id.

venkatesh D Malalikar
March 10, 2011 at 3:29 am

Reply |  

Sir, Since I am associated with retail field for a
long time, I am sicerely looking forward for this
franchise oppurtuniy.sir i am interested in modular kitech franchisee
Intrested in this bussiness, want to know more
about this

February 04, 2011 at 2:56 am

Reply |  

I am intrested for franchisee in patna,bihar.My family business haveing real estet business in 3 stat and also have breek factory in patna ,want to start a section of modular kitchens.plz
provide me detais

January 06, 2011 at 11:48 pm

Reply |  

I am interested for franchisee in cochin.
kindly send details

November 16, 2010 at 6:02 am

Reply |  

Good proposal.How for this works in Tier-2 cities?Can u please calrify me?

Bhaskar Pandya
October 30, 2010 at 9:06 am

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I search lost of popular brand, I also study about Maile kitchen German base but I would like more information about modular kitchen Brand and require criteria.

amarnath reddy
October 06, 2010 at 1:09 pm

Reply |  

Intrested in this bussiness, want toknow more about this

October 01, 2010 at 3:09 am

Reply |  

I would like to be a part of your team Pl send me the franchise details....

September 16, 2010 at 4:12 am

Reply |  

Am very much interested to go for a new concept of modular kitchen and furnishin.
Plz provide me necessary details.
thank you.

August 18, 2010 at 10:32 am

Reply |  

i am interested in the franchise. please send me necessary details. thanks.

August 10, 2010 at 4:28 am

Reply |  

please send us all necessary details.

Gaurav Sood
August 07, 2010 at 9:17 am

Reply |  

I m interested in concept of modular
kitchens.plz send me the franchisee complete
details in my given e-mail address.

August 01, 2010 at 2:38 am

Reply |  

we are interested in this franchise.

Ritesh Kr. Jain
July 30, 2010 at 8:18 am

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Sir,i m interested in your new concept of modular kitchens.plz send me the franchisee complete details in my given e-mail address.

M. Sarwat Soofi
July 27, 2010 at 11:44 am

Reply |  

Dear Sir,

I found your franchise opportuntiy quite interesting and would like to explore a possibility to proceed in establishing a relationship with your esteemed company. I belong to Bhopal and am interested to start business here.

Please provide full details for further study & necessary action.

Thank you,

Yours sincerely,

M. Sarwat Soofi

jay gorasiya
July 27, 2010 at 4:51 am

Reply |  

sir i am intrested in your this concept kindely mail me the more detail regarding yours concept
thanking you

randeep singh
July 26, 2010 at 5:41 am

Reply |  

i am havingh 2 electronics showrooms in bareilly up,want to start a section of modular kitchens.plz provide me detais

vishal saraf
July 17, 2010 at 3:37 am

Reply |  

plz send the details

July 10, 2010 at 8:49 pm

Reply |  

Good Business

Imran Ahmed
July 10, 2010 at 12:49 am

Reply |  

Sir, Since I am associated with retail field for a long time, I am sicerely looking forward for this franchise oppurtuniy.

vikas kothari
July 08, 2010 at 7:27 am

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sir i am interested in modular kitech franchisee. I belong to jodhpur (raj.). so plz mail me full detail of your company.

July 02, 2010 at 7:38 pm

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Myself interior designer & owning area of 400 sq.ft.I am seriously interested to enter in business. Please feed us.

June 29, 2010 at 10:24 am

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iam interested

June 28, 2010 at 1:21 pm

Reply |  

I am very much interested to know about this franchisee. can you please provide me the details.


deepak hasija
June 22, 2010 at 10:34 am

Reply |  

would like to know more for this franchiese

June 20, 2010 at 12:51 pm

Reply |  

i want full detail of your.

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