Search Engine Optimisation (SEO) is a brilliant concept to give web presence to a website. Franchises can leverage the SEO opportunity to improve the visibility of the website or the web page in the search engines. Read on to know more
Every franchising company adopts a number of marketing strategies to create brand awareness and generate sales. But internet marketing and SEO strategies are much more efficient and cost effective. Though SEO strategies may not be applicable in every website but it is a great source to generate return over investment. According to Sonali Chowdhry, Director-Marketing, Netcomm Labs Pvt. Ltd, “SEO is a means to web marketing your business and give it more visibility so that the number of clicks to your website can increase.” But as a franchisor or franchisee, it is essential to realise that the standard onsite and link building tactics used to optimise the website of a franchising company is different from the typical techniques of SEO. This article will give you an insight of SEO and few tips to optimise the franchise websites.
With the increasing utilisation of internet, the developing and marketing of a website is pivotal for a business as it brings traffic and create awareness of the various products and services of a brand. According to Chowdhry, “SEO improves the ranking of your website in the various search engines thereby the hits increase.” But applying the concept of SEO to a franchise business is quite critical, so it is always advisable to take the help of a third party who has the expertise in SEO techniques. Here are few points that you need to consider while optimising your website:
Besides these main points, here are few tips that must be followed to make the most of SEO techniques:
In short, SEO is an outstanding means of marketing a brand or business through its websites, which not only increases its authenticity, but also generates good remuneration.
Did you think social networking websites are just a waste of time and energy? Well ask franchisors who are using these websites to build a stronger0
July 11, 2014 at 12:29 pm
I found lots of interesting information here. The post was professionally written and I feel like the author has extensive knowledge in this subject.
January 21, 2012 at 12:18 pm
You can also find a company called www.emerchants.co.in for the similar pattern.
January 13, 2012 at 5:22 pm
Hello Mam, I like to apply for SEO franchise in my hometown Nagpur, Maharashtra, India. I want to start my own business in SEO firm. I am belonging to IT field. I done my Polytechnic in Computer Tech. branch, So if you like to start your business in Nagpur location then please allow me for franchise and please send me all details about terms and condition. Also investment like each and every detail
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