Franchise Research
Need information on franchise market, here are some franchise market research articles includes franchise research, franchise analysis, franchising research in depth to analyses of various aspects of franchise market and more.
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Web marketing at its best with 3 C's
Success in the competitive phase does not solely depend on the products or services offered but also on how well it is marketed or advertised. This need for increased promotional activity has led to the emergence of social media and the effective use of C's...
September 24, 2012




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Expand responsibly to earn beneficially
Expansion is inevitable for a brand’s success. Having realised its significance, business owners generally plan huge expansion via franchise route. However, massive expansion may create competition among franchisees as the catchment areas would decrease....
August 03, 2012




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Fitted for profits
Realising the importance of Healthy soul stays in a healthy body people are consciously trying to keep their bodies and souls healthy, thereby leading to tremendous growth in the fitness industry. Emergence of organised players in the industry is adding more...
June 18, 2012




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Winning over hurdles in beauty biz
Beauty industry has emerged tremendously over the years. However, monopoly still remains with the unorganised players. Organised players are facing numerous challenges that restrict their growth to an extent. Read on to know mor...
May 11, 2012




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Salon biz gets along well with franchising
Over the last few years the organised salon industry has grown at 30 percent, against the average growth of salon industry of 25 per cent. Acknowledging this growth here we present the latest trends and opportunities in the industry. Read on to explore...
March 23, 2012




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2012 to boost service franchise fortune
The year 2012 is set to immensely increase the popularity of the concept of franchising. A detailed survey by Francorp brings out the facts and figures about the expected growth of franchising especially in the service sector during 2012. Read on...
January 09, 2012




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East or west, Indian cuisine is the best
While international food chains are making their inroads into the Indian markets, there are a number traditional Indian food brands that are relishing well expected successes not just in India but internationally as well. Read on to why and how...
December 14, 2011




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Malls: destination next for franchises
With changing times, malls too have evolved over the years. With brands preferring franchise route for expansion, there comes the need for space. And understanding this need for space, malls are going an extra mile to do their bit. Read on to know more...
November 02, 2011




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Aroma of coffee with a dash of franchise
Be it a mall, a high street, a college campus, an airport or hospitals, almost every coffee brand whether national or international has an outlet at all such locations. Past few years have seen coffee culture growing tremendously in India. So here we spill the...
June 09, 2011




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A ‘Course’ for Becoming Industry - Ready
The Indian franchise industry has finally come of age and is now acknowledged for its socio-economic contribution in over all progress. Contrary to other industries where lay off stories were doing rounds during recent economic crisis, there was upsurge in...
May 02, 2011




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