» FRANCHISEES need to check out the following points with a franchisor as part of his precautionary
   measures into buying a franchisee

» Excellent product, service, format idea

» Product is a trend and not a fad

» Product has broad geographical appeal

» Product has broad market demand

» Market for the product is growing and is not saturated or diminishing

» Market is a trend and not a fad

» Market support is directed toward promoting the brand regionally and nationally

» Brand is properly promoted to customers to drive the market to the franchisees

» Strong market support is available to assist franchisees to penetrate, build, and dominate their
    local markets

» Franchisor's territorial restrictions are supportive of the need to be competitive

» Franchisor has an aggressive strategy for establishing a competitive edge.

» Franchisor has a marketing and advertising programme that will generate new customers for the
    franchisee

» Franchisor has ongoing R&D programmes to develop new products, services, and ideas that
    enhance the opportunity to retain and build customer loyalty and repeat business

» Franchisor teaches franchisees to understand what franchising is and how it works as a business
   and marketing system

» Franchisor is concerned with the franchisee making a profit and being successful and not just
    concerned with making money

» Franchisor has a business plan describing the five-year growth of the system

» Franchisor is well-capitalized

» Franchisor provides excellent start-up, pre-opening, and ongoing assistance

» Franchisor offers excellent operational support to the franchisees

» Franchisor provides excellent training package, operations manuals and other training materials
   and support.

» Franchisor has a Franchise Advisory Council that actively seeks the input of franchisees on the
   decisions that affect the future of the system